Aliza

Aliza 2000 Ionic Hair Dryer: Fast Drying & Frizz Control for All Hair Types

£22.99
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Drying time decides whether you dry your hair properly or give up halfway. The Aliza 2000 runs a 2000W AC motor, which moves enough air to get through dense or long hair without you standing there for half an hour.

Ionic technology is the second half of it. The dryer releases negative ions that settle the positive charge sitting in damp hair, which helps seal the cuticle, keeps moisture in and cuts the static and flyaway that usually turn up at the end of a blow dry.

  • 2000W AC motor for genuinely quick drying
  • Ionic output to reduce frizz and static
  • Ergonomic body, so your arm is not aching by the end
  • Suits fine, thick, curly and straight hair

A sensible everyday choice whether you are drying at home or working on clients.

Application tips

Towel the excess water out before the dryer goes near it. A dryer works on damp hair, not soaking hair, and starting wet is how twenty minutes turns into forty.

Clip into four sections and take the roots before the ends. Keep the nozzle moving, a few inches back, and aim the airflow down the length so the cuticle lies flat. Do not chase one section until it is bone dry. Move on and come back.

Results

The finish gives it away. Hair sits smoother and throws more light because the cuticle has been laid flat rather than roughed up, and the static halo that usually turns up at the end of a blow dry is much smaller.

Fine hair keeps its body. Thick hair loses the fluff. Ends look less frazzled by the end of the week simply because they spent less time under heat.

Composition

The full INCI is printed on the pack. We publish it here as soon as the brand supplies it, and we will read it off the bottle for you if you ask.

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