Affirm Normalizing Shampoo pH-Balancing Relaxer Residue Remover for Chemically Treated Hair 950ml
Relaxer does not stop working when you rinse it out. Residual alkalinity keeps the cuticle open and keeps the hair processing, which is why the neutralising step is not optional and why doing it badly is where most relaxer damage actually comes from.
Affirm Normalizing Shampoo is that step. It removes the traces of relaxer chemical left in the hair and returns hair and scalp to an acidic pH, which closes the cuticle back down and locks moisture in behind it.
- Neutralises and removes relaxer residue
- Restores the hair's natural acidic pH
- Conditions, so hair detangles straight after the service
- Leaves the scalp feeling settled rather than tight
Lather, rinse and repeat until the water runs clear. Two washes is the minimum on a full head, and a third does no harm at all.
The 950ml bottle is a backbar size, made by Avlon for salons running relaxer services week in, week out.
Aqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Polyquaternium-7, Glycerin, Disodium Cocoamphodiacetate, Citric Acid, Hydrolysed Wheat Protein, Panthenol, Fragrance (Parfum), Phenoxyethanol, Ethylhexylglycerin, Sodium Chloride, Tetrasodium EDTA, Methylchloroisothiazolinone, Methylisothiazolinone, pH Indicator
- 24-hour delivery
- Every brand we carry ships within 24 hours, not just the hero lines. Order before 2pm and it leaves the same working day.
- Free over £40
- UK delivery is free on orders over £40. Below that it is a flat rate, shown at checkout before you pay.
- Tracking
- You get a tracking link by email the moment it is picked up.
- 30 days
- Send anything unopened back within 30 days for a full refund. No explanation needed.
- Opened it and it is wrong for your hair?
- Tell us what happened. Curl products are hard to judge from a photo, and we would rather swap it than have you stuck with it.
- We price match
- Find it cheaper somewhere else and we will match the price.
Application tips
This one is timed, not casual. Straight after the relaxer is rinsed out, lather it through the whole head and leave it sitting for the full time the instructions state, then rinse and repeat.
Many of these shampoos colour the lather so it changes shade once the alkalinity is gone. Keep washing until it stops changing. Skipping the second round is the usual mistake.
Results
The chemical action stops. Hair that would otherwise keep processing quietly for hours afterwards is brought back down to its normal acidity, and the cuticle closes flat again. You feel it immediately. The rubbery, over soft texture firms up, hair stops shedding into the basin, and the scalp is left comfortable rather than tender for the rest of the evening.
Composition
Full ingredients list
Aqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Polyquaternium-7, Glycerin, Disodium Cocoamphodiacetate, Citric Acid, Hydrolysed Wheat Protein, Panthenol, Fragrance (Parfum), Phenoxyethanol, Ethylhexylglycerin, Sodium Chloride, Tetrasodium EDTA, Methylchloroisothiazolinone, Methylisothiazolinone, pH Indicator
