Affirm

Affirm MoisturRight Nourishing Shampoo - Deeply Hydrating & Strengthening for Dry, Damaged, & Chemically Treated Hair - 8 oz

£13.99
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If your hair is relaxed, coloured, or simply dry after years of styling, the shampoo step is where the damage compounds. This one is built to avoid that.

MoisturRight Nourishing is the hydrating wash in Affirm's line, an 8 oz bottle that puts moisture back rather than taking it out. Dry, brittle and chemically treated hair comes out softer and easier to comb, and the shine that returns is the honest kind, a smoother cuticle rather than silicone sitting on top of a rough one.

Pair it with a conditioner or a treatment. A nourishing shampoo does useful work, but it is still a rinse-out cleanser, and the real moisture in any routine comes from the step after it.

Best on 2a through 4a hair that has been relaxed, coloured or heat straightened often.

Application tips

Dilute it. A capful in a bottle of warm water spreads over a whole scalp far better than neat shampoo, and you use half as much per wash.

Scalp only, in sections, with the pads of the fingers. The lengths get cleaned by whatever runs down them during the rinse. Once a week is enough for most chemically treated hair.

Results

The scalp comes clean without the hair paying for it. Lengths keep their moisture through the wash instead of going brittle and squeaky the moment the water hits them.

Hair is soft enough to finger detangle straight out of the shower, and the shine that dryness had flattened comes back. Colour treated lengths hold their tone longer for not being stripped every wash.

Composition

The full INCI is printed on the pack. We publish it here as soon as the brand supplies it, and we will read it off the bottle for you if you ask.

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