Shea Moisture Purple Rice Water Strength & Color Care Primer & Styler 7.5 oz / 222 ml - For Color-Treated Hair, Strength & Styling Prep
A primer is the step people skip. You wash, you condition, then you go straight for the cream or the heat tools, and the product you actually style with has to do two jobs at once. This one takes on the first job so the second one goes better.
It is a leave-in built for colour-treated hair, made around purple rice water, and it goes on damp before anything else. The formula is light and does not leave a residue, so curls keep their movement and blow-dried hair keeps its body.
It also gives you something to work with before heat, because primed hair combs out more easily and takes less pulling. Useful on brittle, over-processed or colour-damaged lengths, and it sits comfortably under the matching Strength & Color Care serum or masque.
What it is not is a curl cream or a leave-in conditioner, so do not expect it to carry a whole style on its own. Treat it as the layer underneath whatever you were going to use anyway. 7.5 oz / 222 ml.
Water, Cetearyl Alcohol, Glycerin, Stearyl Alcohol, Cetyl Alcohol, Butyrospermum Parkii (Shea) Butter*, Oryza Sativa (Rice) Bran Extract, Wild Orchid Flower Extract, Viola Odorata (Sweet Violet) Extract, Behentrimonium Methosulfate, Glyceryl Stearate, Capryloyl Glycerin/Sebacic Acid Copolymer, Diheptyl Succinate, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Hydroxyethylcellulose, Panthenol, Tocopherol, Fragrance (Parfum), Phenoxyethanol, Ethylhexylglycerin, Sodium Benzoate, Potassium Sorbate, Citric Acid
- 24-hour delivery
- Every brand we carry ships within 24 hours, not just the hero lines. Order before 2pm and it leaves the same working day.
- Free over £40
- UK delivery is free on orders over £40. Below that it is a flat rate, shown at checkout before you pay.
- Tracking
- You get a tracking link by email the moment it is picked up.
- 30 days
- Send anything unopened back within 30 days for a full refund. No explanation needed.
- Opened it and it is wrong for your hair?
- Tell us what happened. Curl products are hard to judge from a photo, and we would rather swap it than have you stuck with it.
- We price match
- Find it cheaper somewhere else and we will match the price.
Application tips
Damp hair, before the leave-in, before the cream, before the heat. That order is the whole reason it exists.
Smooth it over each part until the hair feels evenly wet with it, then comb through and give it a minute to sink in. Carry on with whatever you normally use, and expect to need slightly less of it.
Results
Hair combs out with less pulling, so the styling that follows takes less handling and costs fewer strands. Curls still move the way they did before, because nothing heavy has gone on underneath.
A blow-dry holds more lift than it would over a richer cream. Colour-damaged lengths feel firmer to the touch, and whatever goes on top spreads more evenly.
Composition
- Purple Rice Water
- The strengthening base of the range, here in a light leave-in form
Full ingredients list
Water, Cetearyl Alcohol, Glycerin, Stearyl Alcohol, Cetyl Alcohol, Butyrospermum Parkii (Shea) Butter*, Oryza Sativa (Rice) Bran Extract, Wild Orchid Flower Extract, Viola Odorata (Sweet Violet) Extract, Behentrimonium Methosulfate, Glyceryl Stearate, Capryloyl Glycerin/Sebacic Acid Copolymer, Diheptyl Succinate, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Hydroxyethylcellulose, Panthenol, Tocopherol, Fragrance (Parfum), Phenoxyethanol, Ethylhexylglycerin, Sodium Benzoate, Potassium Sorbate, Citric Acid
Reviews
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