SheaMoisture

Shea Moisture Purple Rice Water Strength & Color Care Masque 8 oz / 237 ml - For Colour-Treated & Brittle Hair

£12.99
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Colour-treated hair usually fails in two directions at once. It goes brittle because the process opens the cuticle, and it goes dull because the pigment starts washing out from the first shampoo. A masque has to answer both, not only the dryness.

Purple rice is the base, with wild orchid and sweet violet extract. It is a deep conditioner, so it goes on after shampoo and stays on while you do everything else, and it rinses out clean rather than heavy. The tub holds 8 oz / 237 ml.

  • Puts moisture back into brittle, over-processed lengths
  • Improves how far the hair stretches before it snaps
  • Smooths the cuticle so colour looks richer for longer
  • Leaves a soft finish that does not weigh hair down

Use it weekly on freshly coloured hair and less often once it settles down. Suits anyone with dyed, highlighted or bleached hair, from waves through to curls.

Application tips

Shampoo first, then wring the hair out hard before this goes on, because a masque diluted by shower water does very little.

Spread it through in parts and concentrate on the mid-lengths and ends, where the colour was processed hardest. Leave it for a good ten minutes. Rinse in cooler water than you washed in, which helps the surface lie down.

Results

Brittle, over-processed lengths soften and start behaving under a comb again. Strands stretch further before they give way, so fewer break where the colour did the most damage.

The surface smooths, and colour reads deeper because light is bouncing off a flat cuticle rather than a rough one. Hair feels light afterwards rather than loaded.

Composition

Purple Rice
Water from purple rice, the ingredient this whole range is built on
Wild Orchid
Pairs with the rice water to soften hair that has gone brittle
Full ingredients list

Water, Caprylic/Capric Triglyceride, Cetearyl Alcohol, Stearyl Alcohol, Cetyl Alcohol, Butyrospermum Parkii (Shea) Butter, Theobroma Cacao (Cocoa) Seed Butter, Behentrimonium Methosulfate, Glycerin (Vegetable), Behentrimonium Chloride, Hydrogenated Vegetable Oil, Macadamia Ternifolia Seed Oil, Melia Azadirachta Flower Extract, Hydrolyzed Rice Protein, Coccinia Indica Fruit Extract, Viola Odorata (Violet) Flower Extract, Orchis Mascula (Early Purple Orchid) Flower Extract, Oryza Sativa (Rice) Extract, Tocopheryl Acetate, Hydroxyethylcellulose, Panthenol, Cetrimonium Chloride, Citric Acid, Benzoic Acid, Triethyl Citrate, Caprylyl Glycol, Fragrance (Essential Oil Blend)

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