TJ Beauty Products UK

Safah's Natural 100% Pure Virgin Coconut Oil | Organic Deep Hydration for Hair & Skin

£7.99
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Virgin coconut oil is extracted without heat or chemicals, and that is the difference between this and the refined coconut oil on a supermarket shelf. Cold extraction keeps the nutrients, the antioxidants and the medium-chain fatty acids that refining strips out, which is also why it still smells of coconut.

On hair it works hardest as a pre-wash treatment. Coconut oil moves into the shaft rather than resting on it, so hair washed after an oil soak comes out feeling less brittle than hair washed bare. It deep conditions dry, damaged lengths, soothes the feel of a tight scalp and adds shine at the ends.

On skin it is a straightforward hydrator, and being organic and unrefined means you can use it on the face and body without a second thought. It solidifies in a cold room, so warm the amount you need between clean hands before it goes anywhere.

Worth trying as a pre-wash first, because a minority of people find coconut oil makes their hair feel stiff as a leave-in.

Application tips

Coconut oil works best given time. Section dry hair, coat the lengths generously, twist each section away and cover with a cap for an hour or leave it overnight.

Shampoo twice afterwards, because one wash leaves a residue that flattens the roots. Between washes, a smaller amount rubbed into the ends is enough. Scoop with a clean spoon rather than fingers so the tub keeps.

Results

Hair that comes out of a wash feeling flexible instead of squeaky. The oil settles inside the strand instead of sitting on the surface, so a pre-wash soak leaves the lengths less brittle by the time they dry.

Ends look glossier and split less often. On skin it sinks in slowly and stays put through the night. The coconut smell is real, mild, and gone by morning.

Composition

OrganicUnrefinedCold-pressed
Virgin Coconut Oil
Sinks into the strand on a pre-wash soak so hair dries less brittle

The full INCI is printed on the pack. We publish it here as soon as the brand supplies it, and we will read it off the bottle for you if you ask.

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