Pro:Voke

Provoke Hair Colour Remover Kit | Safe & Gentle Hair Dye Removal for At-Home Use

£7.99
24-hour delivery
Every brand we stock, not just the hero lines. Order before 2pm and it leaves today. Learn more
Free UK shipping
Orders over £40
99% match accuracy
AI curl analyser
30-day returns
On unopened pieces
24-hour delivery
On every brand we carry

Box dye that came out darker than the picture is a specific kind of problem, because bleaching it out makes things worse.

A colour remover works differently. It breaks down the artificial pigment already sitting in the hair and lifts it away, leaving your natural base underneath rather than stripping the hair back.

Provoke's kit is the at-home version of what a salon would do as a colour correction. The formula is free of ammonia and bleach, so it targets the dye molecules rather than the hair's own structure, and hair comes out feeling soft instead of squeaky and porous.

  • Works on permanent and semi-permanent shades
  • Takes hair back towards its natural base, or preps it for a new colour
  • No ammonia, no bleach, and no lightening of your natural pigment
  • Useful when a shade has simply gone stale rather than wrong

Follow the timings in the kit and rinse properly, because leftover pigment is what causes patchy results. Best used when you want to correct a dye job or start again from something closer to your own colour.

Reviews