L'Oréal Professionnel Serié Expert Blondifier Conditioner Colour-Correcting & Anti-Brass for Highlighted & Blonde Hair
Blonde does not stay blonde on its own. Minerals in the water, sunlight, and the natural warmth sitting underneath all push it towards yellow within a few weeks of leaving the salon.
Blondifier is the salon-line answer to that. It works as a conditioner first, with acai berry extract and its polyphenols doing the nourishing, and as a tone corrector second, taking the yellow out so the blonde reads cool and clear again. The texture is light, which matters because bleached hair is porous and grabs at anything heavy, and it still gives enough slip to comb through wet without snapping ends.
The finish is glossy rather than matte, and hair comes out soft instead of carrying that dry, squeaky feeling some toning products leave. It suits highlighted, balayaged and full blonde hair, and it belongs between appointments rather than in place of a salon toner.
Aqua / Water, Cetearyl Alcohol, Behentrimonium Chloride, Cetyl Esters, Cocos Nucifera Oil / Coconut Oil, Isopropyl Alcohol, Benzoic Acid, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Benzyl Salicylate, Benzyl Alcohol, Linalool, Limonene, Sodium Hydroxide, Hydroxycitronellal, Citronellol, 2-Oleamido-1, 3-Octadecanediol, Tocopherol, Alpha-Isomethyl Ionone, Euterpe Oleracea Fruit Extract, Maltodextrin, Parfum / Fragrance
- 24-hour delivery
- Every brand we carry ships within 24 hours, not just the hero lines. Order before 2pm and it leaves the same working day.
- Free over £40
- UK delivery is free on orders over £40. Below that it is a flat rate, shown at checkout before you pay.
- Tracking
- You get a tracking link by email the moment it is picked up.
- 30 days
- Send anything unopened back within 30 days for a full refund. No explanation needed.
- Opened it and it is wrong for your hair?
- Tell us what happened. Curl products are hard to judge from a photo, and we would rather swap it than have you stuck with it.
- We price match
- Find it cheaper somewhere else and we will match the price.
Application tips
Rinse the shampoo out properly first. Blonde hair holds onto residue, and a conditioner laid over an incomplete rinse is the fastest route back to dullness.
Apply from the ears down, concentrating on the ends where the bleach did the most work. Two minutes, then rinse cool. If your blonde is a full head rather than highlights, keep it off the scalp so the roots do not go flat between washes.
Results
Yellow drops back a shade and the blonde reads cleaner in daylight, though this is a conditioner and it will not rescue a colour that has gone properly brassy.
What it does well is keep a fresh blonde looking fresh for the weeks after an appointment. Hair combs out without the drag bleached ends usually have, and the surface takes on enough gloss to look deliberate rather than dry.
Composition
- Açaí Berry Extract
- Brings polyphenols that help lightened hair hold its brightness
Full ingredients list
Aqua / Water, Cetearyl Alcohol, Behentrimonium Chloride, Cetyl Esters, Cocos Nucifera Oil / Coconut Oil, Isopropyl Alcohol, Benzoic Acid, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Benzyl Salicylate, Benzyl Alcohol, Linalool, Limonene, Sodium Hydroxide, Hydroxycitronellal, Citronellol, 2-Oleamido-1, 3-Octadecanediol, Tocopherol, Alpha-Isomethyl Ionone, Euterpe Oleracea Fruit Extract, Maltodextrin, Parfum / Fragrance
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