TJ Beauty Products UK

L'Oréal Elvive Colour Protect Conditioner Colour Protecting & Nourishing for Coloured or Highlighted Hair

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Colour fades two ways. Washing pulls pigment out, and sunlight breaks down what is left where it sits. Most colour conditioners deal with the first. This one carries UV filters for the second.

The formula pairs those filters with red peony extract, and L'Oreal's claim is up to ten weeks of held colour. That figure comes from their own testing, so read it as a best case rather than a guarantee. The mechanism behind it is sound enough: a conditioned cuticle lying flat holds pigment better than a rough one, and a UV filter takes some of the load off the dye itself.

It conditions properly while doing that, so hair comes out soft, shiny and easy to comb rather than squeaky. Anyone with highlights or a full colour will get more from it than someone using it out of habit, and it works best at every wash rather than now and then.

Application tips

Every wash, not occasionally. A colour conditioner works by not letting the fade get started.

Squeeze the water out first so it goes onto damp hair rather than wet. Mid-lengths and ends, using enough to coat properly, and leave the roots alone unless they are dry. One to two minutes while you do something else. Rinse cool. On long or porous hair, a mask once a week alongside it is worth the extra step.

Results

Tone holds its brightness across the weeks rather than washing out a little at a time. Both routes are covered, the water and the sunlight.

Hair combs out without snagging and the lengths feel smooth rather than coated. Coloured hair that had started to look dry and dull picks up shine again. The ten-week figure comes from the manufacturer's own testing, so treat it as a ceiling rather than something to plan around.

Composition

Red Peony Extract
Botanical extract that works with the filters to keep colour looking fresh
UV Filters
Screen out the sunlight that breaks colour down where it sits
Full ingredients list

Aqua / Water, Cetearyl Alcohol, Behentrimonium Chloride, Cetyl Esters, Tocopherol, Cocos Nucifera Oil / Coconut Oil, Ethylhexyl Methoxycinnamate, Trideceth-6, Chlorhexidine Digluconate, Poly(Linseed Oil), Benzyl Alcohol, Benzyl Salicylate, Linalool, Benzophenone-4, Amodimethicone, Isopropyl Alcohol, Alpha-Isomethyl Ionone, Geraniol, Citric Acid, Potassium Hydroxide, Butylphenyl Methylpropional, Citronellol, Cetrimonium Chloride, BHT, Hexyl Cinnamal, Parfum / Fragrance

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