L'Oréal Elvive Colour Protect Anti-Brassiness Purple Mask 250 gm for Blonde, Bleached & Highlighted Hair
The 250 gm tub is a high street answer to a salon problem. Blonde and bleached hair drifts warm, and once yellow has set in, a normal conditioner does nothing about it.
Purple sits opposite yellow on the colour wheel, which is the whole basis of the category. This mask carries a heavy dose of violet pigment to cancel that warmth, and it is built on a thicker base than a standard rinse-out, with twice the conditioning agents. Colour-treated hair tends to go dry and brittle, so a mask that tones and rehydrates in one step saves a stage.
It also stretches the gap between salon visits, which is the practical reason most people buy purple products in the first place. Use it in place of your conditioner once or twice a week rather than every wash, since the pigment builds up over time and can leave lighter blondes with a lilac cast. For blonde, bleached and highlighted hair.
Aqua / Water, Cetearyl Alcohol, Paraffinum Liquidum / Mineral Oil, Dipalmitoylethyl Hydroxyethylmonium Methosulfate, Cetyl Esters, Cetrimonium Chloride, Citric Acid, Sodium Benzoate, Sodium Hydroxide, Caprylyl Glycol, Salicylic Acid, Ci 60730 / Acid Violet 43, Linalool, Hexyl Cinnamal, Benzyl Salicylate, Benzyl Alcohol, Limonene, Amyl Cinnamal, Coumarin, Citronellol, Cocos Nucifera Oil / Coconut Oil, Alpha-Isomethyl Ionone, Ci 45100 / Acid Red 52, Parfum / Fragrance
- 24-hour delivery
- Every brand we carry ships within 24 hours, not just the hero lines. Order before 2pm and it leaves the same working day.
- Free over £40
- UK delivery is free on orders over £40. Below that it is a flat rate, shown at checkout before you pay.
- Tracking
- You get a tracking link by email the moment it is picked up.
- 30 days
- Send anything unopened back within 30 days for a full refund. No explanation needed.
- Opened it and it is wrong for your hair?
- Tell us what happened. Curl products are hard to judge from a photo, and we would rather swap it than have you stuck with it.
- We price match
- Find it cheaper somewhere else and we will match the price.
Application tips
Swap it in for your conditioner rather than adding it on top, and keep it to one or two washes a week.
Shampoo, wring the hair out, then spread it through the lengths with a wide-tooth comb so no section gets missed. Two minutes is enough on a first go. Build up from there if the yellow is stubborn. Wear gloves, and rinse the shower tray straight after or the pigment marks the grout.
Results
Brassiness drops out and the blonde reads cooler and cleaner. On hair that has drifted orange rather than yellow, expect a partial correction rather than a full one.
The tub is thick enough to work as a proper treatment, so hair comes out softer and easier to comb rather than tight and squeaky the way a pure toner leaves it. It buys weeks between salon appointments, which is what most people are really paying for.
Composition
- Purple Pigment
- Cancels the yellow that creeps into lightened hair between salon visits
Full ingredients list
Aqua / Water, Cetearyl Alcohol, Paraffinum Liquidum / Mineral Oil, Dipalmitoylethyl Hydroxyethylmonium Methosulfate, Cetyl Esters, Cetrimonium Chloride, Citric Acid, Sodium Benzoate, Sodium Hydroxide, Caprylyl Glycol, Salicylic Acid, Ci 60730 / Acid Violet 43, Linalool, Hexyl Cinnamal, Benzyl Salicylate, Benzyl Alcohol, Limonene, Amyl Cinnamal, Coumarin, Citronellol, Cocos Nucifera Oil / Coconut Oil, Alpha-Isomethyl Ionone, Ci 45100 / Acid Red 52, Parfum / Fragrance
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