TJ Beauty Products UK

Kerastase Masque Ultra Violet Purple Hair Mask Neutralises Brassiness & Deeply Conditions for Blonde, Bleached, Grey & Highlighted Hair 200ml/6.76 oz

£44.99
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Violet pigment and a deep conditioner in the same pot. That pairing matters for lightened hair, because the bleaching that gets you the colour also leaves the fibre weaker, and toning on its own does nothing about that.

Concentrated ultra-violet pigment cancels the yellow and orange that creep back in between salon visits. Around it sits a rich conditioning base that hydrates and strengthens the fibre, so a weekly tone-up doubles as the treatment your hair wanted anyway. The tub holds 200ml.

  • Neutralises brassy yellow and orange tones
  • Conditions and strengthens sensitised, lightened hair
  • Suits blonde, platinum, ash, grey and highlighted hair
  • Weekly use keeps the tone cool between appointments

Apply to clean, damp hair, leave it on for the time your shade needs and rinse. Longer for a stronger tone, shorter if your hair is porous and grabs pigment quickly.

Application tips

Gloves on, and clear the basin of anything you mind staining. Violet pigment marks grout and towels alike.

Shampoo, squeeze out the water, then spread it evenly from the mid-lengths down. Anywhere you miss stays warm while the rest goes cool, so work in sections and check the back. Start at three minutes on a first go and build from there. Rinse until the water loses its purple tint.

Results

Yellow drops out and the tone reads cooler within one use. On ash and platinum the shift is obvious in the mirror while the hair is still wet.

The conditioning half is what separates it from a toner. Bleached lengths come out soft and combable rather than tight and squeaky, which is rare for anything carrying this much pigment. Grey hair takes it well too, losing the brassy cast that creeps in around the front.

Composition

Violet Pigment
Sits opposite yellow on the wheel, so it cancels warm tones out

The full INCI is printed on the pack. We publish it here as soon as the brand supplies it, and we will read it off the bottle for you if you ask.

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