FRU

FRU Pomegranate & Fig Color Conditioner for Vibrant, Protected Colour-Treated Hair 250ml

£8.99
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Colour fades from the inside out and from the outside in. Every wash pulls a little pigment, and dry hair loses it faster than hair that is properly conditioned. FRU built this one for the gap between salon visits, which is where most of the damage to a shade gets done.

The 250ml bottle carries argan oil and shea butter on the moisture side, plus hydrolysed wheat protein and vitamin E working on the cuticle. Protein and colour go together well, because a smoother cuticle grips pigment more tightly and throws back more light, so the shade reads richer instead of merely lasting a bit longer.

  • Slows colour fade between appointments
  • Conditions with argan oil and shea butter without weighing hair down
  • Hydrolysed wheat protein and vitamin E help reduce breakage
  • Leaves colour looking bright rather than flat

Use it in place of your usual conditioner at every wash. Anyone with box colour, highlights or a salon gloss will get more from it than someone with virgin hair.

Application tips

Cooler water than feels comfortable is the trick with colour, so turn the temperature down before this goes on.

Take a generous amount and start where the hair is most processed, usually the ends and any lifted pieces. Smooth down, do not scrunch. Three minutes is enough. Rinse until the hair squeaks slightly between your fingers, because product left sitting on colour dulls it as much as fade does.

Results

Colour holds its depth for longer between salon visits, and the shade looks fuller instead of washed thin. Hair feels conditioned without the slippery heaviness that flattens a blow dry.

The protein side of the formula shows up as fewer split ends over a month or two. Highlighted sections stop feeling drier than the rest, which is usually the first thing to go wrong after a lightening service.

Composition

Argan Oil
Light conditioning oil that smooths the surface without dragging hair down
Shea Butter
Seals moisture into porous, colour-treated lengths so they stay soft
Hydrolysed Wheat Protein
Small enough to enter the strand and firm up weak spots
Vitamin E
Antioxidant that helps condition and colour hold up between washes

The full INCI is printed on the pack. We publish it here as soon as the brand supplies it, and we will read it off the bottle for you if you ask.

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