TJ Beauty Products UK

Wella Color Touch Emulsion 1.9% 6 Vol for Gentle Color Activation & Enhanced Shine 1000 ml

£11.99
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Color Touch is a demi-permanent line, and this is the emulsion it is designed to be mixed with. Use anything else and the maths on the shade chart stops holding, so if you have the colour you need this too.

At 1.9%, six volume, it deposits rather than lifts. That is the point of a demi: tone, gloss, blend grey, refresh a colour that has gone flat, all without a lightening step and without a hard regrowth line to manage next time.

  • Refreshing mid-lengths and ends between permanent colour appointments
  • Toning after a lightening service
  • Grey blending, where full coverage is more than the client wants
  • Low-commitment colour on hair that has already had a lot done to it

The 1000 ml bottle is the salon size.

Mix to Wella's stated ratio for the shade you are using rather than eyeballing it, because demi results are more sensitive to ratio than most people expect.

Application tips

Take the hair to towel-dry and comb it through before you start, since a demi deposits fastest on the sections it reaches first. Apply mid-lengths and ends before roots when refreshing, so the newer hair does not overtake the older.

Watch it visually from about the halfway mark. When the time is up, add water at the basin, work it to a lather and rinse until clear.

Results

Faded ends come back up to the root colour and the whole head reads as one shade again. Toned blonde loses its warmth and gains a soft, even cast.

Grey reads as a highlight rather than a stripe. Because there is no lift, the hair leaves feeling smoother than it went in, and the colour walks out gradually over weeks.

Composition

Full ingredients list

Aqua (Water), Hydrogen Peroxide, Cetearyl Alcohol, Lanolin Alcohol, Sodium Lauryl Sulfate, Octyldodecanol, Phosphoric Acid, Sodium Cetearyl Sulfate, Disodium Phosphate, Methylparaben, Parfum (Fragrance)

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