Wella Color Touch Cream Intensive Emulsion 4% 13 Vol for Vibrant, Long-Lasting Hair Colour & Shine - Professional Use 500ml/16.91 oz
Wella built Color Touch as a demi permanent system, and this emulsion is the developer it was designed to be mixed with. At 4%, 13 volume, it develops tone on tone colour without lifting, which is the whole premise of demi permanent work.
The cream base carries colour evenly and leaves hair feeling smooth rather than roughed up, so the finished result has gloss to it. That gloss is a large part of why Color Touch gets used for shine services and grey blending rather than full coverage. Low commitment changes, refreshing a faded shade, blending the first grey through a parting: this is the strength behind all of it.
Professional use, and it should be mixed only with Color Touch shades at the ratio Wella specifies. 500ml / 16.91 oz.
We list the full INCI where the brand supplies it. For this one it is not on file yet, so the pack is the reliable source. If you need to check an ingredient before you buy, message us and we will read it off the bottle.
- 24-hour delivery
- Every brand we carry ships within 24 hours, not just the hero lines. Order before 2pm and it leaves the same working day.
- Free over £40
- UK delivery is free on orders over £40. Below that it is a flat rate, shown at checkout before you pay.
- Tracking
- You get a tracking link by email the moment it is picked up.
- 30 days
- Send anything unopened back within 30 days for a full refund. No explanation needed.
- Opened it and it is wrong for your hair?
- Tell us what happened. Curl products are hard to judge from a photo, and we would rather swap it than have you stuck with it.
- We price match
- Find it cheaper somewhere else and we will match the price.
Application tips
Mix it with Color Touch shades at the ratio Wella publish for the line you are using, not by eye. Demi-permanent results move with the ratio, and a heavy hand on emulsion gives a weaker deposit rather than a gentler one.
Apply to towel-dried hair for the most even take. Develop for the stated time, then emulsify with a little warm water at the basin before you rinse.
Results
Color Touch shades come up rich and true with this as the partner, with the tone-on-tone depth the line is built for. Grey blends rather than being blocked out, so regrowth arrives soft instead of as a line. Hair is left glossy, which is the reason a demi service often gets booked purely as a shine treatment. The 500ml bottle is a working salon size.
Composition
The full INCI is printed on the pack. We publish it here as soon as the brand supplies it, and we will read it off the bottle for you if you ask.
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