The Doux

The Doux Swag Goo Edge Control Gel 2oz For Sleek Edges & Natural Hair

£11.99
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Two ounces of edge control, which is enough to lay a hairline every day for weeks.

Swag Goo holds hard and shines hard. Baby hairs stay where you brush them, flyaways stay flat, and the finish is glossy rather than matt. It dries quickly and it does not turn white, which is the failure that shows up in every photograph with lesser edge gels.

Nothing greasy is left behind, so a scarf goes on without lifting the product straight back off again.

The hold is strong enough for sleek ponytails and structured updos, not only the hairline, and it stays soft to the touch rather than crisp. It is designed for natural hair and for the fine, fragile hair at the front of it, so brushing it out at night is straightforward.

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