Schwarzkopf LIVE Men Permanent Colour for Natural Grey Coverage
Where the semi-permanent version blends, this one covers. Up to 100 per cent of the grey goes, and because the colour is permanent it stays put until new growth shows rather than washing out over a handful of shampoos.
Schwarzkopf have kept the result on the natural side of the line. The pigments work with your existing tone instead of laying a flat block over the top, which is what avoids the shoe polish finish that gives cheap men's dye away.
A care complex in the formula works on the condition of the hair while the colour develops, and the application is designed to be done alone without redecorating the bathroom.
Good if you want the grey gone rather than softened, and you would rather not book a salon appointment to get it done.
Colour Cream: Aqua (Water, Eau), Cetearyl Alcohol, Ammonium Hydroxide, Glyceryl Stearate SE, Ceteareth-20, Octyldodecanol, Sodium Laureth Sulfate, Toluene-2, 5-Diamine Sulfate, Ethanolamine, Resorcinol, Sodium Cetearyl Sulfate, Oleic Acid, Parfum (Fragrance), Glycerin, Sodium Sulfite, m-Aminophenol, 2, 4-Diaminophenoxyethanol HCl, p-Aminophenol, Carbomer, Potassium Stearate, Ascorbic Acid, Tetrasodium EDTA, Propylene Glycol, Sodium Sulfate, Hydrolyzed Wheat Protein, Hydrolyzed Soy Protein, Hydrolyzed Corn Protein
- 24-hour delivery
- Every brand we carry ships within 24 hours, not just the hero lines. Order before 2pm and it leaves the same working day.
- Free over £40
- UK delivery is free on orders over £40. Below that it is a flat rate, shown at checkout before you pay.
- Tracking
- You get a tracking link by email the moment it is picked up.
- 30 days
- Send anything unopened back within 30 days for a full refund. No explanation needed.
- Opened it and it is wrong for your hair?
- Tell us what happened. Curl products are hard to judge from a photo, and we would rather swap it than have you stuck with it.
- We price match
- Find it cheaper somewhere else and we will match the price.
Application tips
Read the leaflet before you open anything and carry out the skin allergy test in the window it specifies. Mix the two parts in the bottle provided.
Work the colour through dry hair starting at the temples and hairline, since grey shows there first and needs the longest contact. Leave it for the time printed on the pack, rinse until the water runs clear, then use the conditioner in the box.
Results
Grey goes rather than softens, and the shade holds until new growth appears instead of drifting paler over a fortnight of washes.
The tone stays close to natural, so people notice you look less tired without working out why. The finish is matte rather than glossy, which is what stops it reading as dyed, and the hair feels normal afterwards rather than coated.
Composition
Full ingredients list
Colour Cream: Aqua (Water, Eau), Cetearyl Alcohol, Ammonium Hydroxide, Glyceryl Stearate SE, Ceteareth-20, Octyldodecanol, Sodium Laureth Sulfate, Toluene-2, 5-Diamine Sulfate, Ethanolamine, Resorcinol, Sodium Cetearyl Sulfate, Oleic Acid, Parfum (Fragrance), Glycerin, Sodium Sulfite, m-Aminophenol, 2, 4-Diaminophenoxyethanol HCl, p-Aminophenol, Carbomer, Potassium Stearate, Ascorbic Acid, Tetrasodium EDTA, Propylene Glycol, Sodium Sulfate, Hydrolyzed Wheat Protein, Hydrolyzed Soy Protein, Hydrolyzed Corn Protein
Reviews
Complete the ritual.
