Schwarzkopf Live Colour + Lift Permanent Hair Dye for Vibrant At-Home Colour & Lightening
Colouring darker is easy. Going brighter usually means bleaching first and colouring on top, which is two processes and two chances to get it wrong. Colour + Lift does both in one step, lightening the base while it deposits the new shade.
That makes it useful on darker hair, where a standard permanent dye would sink in and effectively disappear. Blondes come out brighter, reds hold their heat, and browns keep enough light in them to read as a colour rather than a flat dark.
It is permanent and built to resist fading, so the shade holds its depth through washing instead of dulling off after a fortnight. Aimed at a full head change at home rather than a subtle refresh.
Be honest about your starting colour before you pick a shade, because how far the lift travels depends entirely on where it begins. A strand test costs ten minutes and settles the question before the whole head is committed.
Aqua (Water, Eau), Cetearyl Alcohol, Ammonium Hydroxide, Coconut Alcohol, Sodium Laureth Sulfate, Isostearic Acid, Cocamidopropyl Betaine, Sodium Sulfite, Potassium Hydroxide, Ascorbic Acid, Parfum (Fragrance), Serine, Toluene-2, 5-Diamine Sulfate, Etidronic Acid, Resorcinol, Sodium Chloride, 2-Methylresorcinol, 2, 4-Diaminophenoxyethanol HCl, m-Aminophenol, 4-Chlororesorcinol, Linalool, Hexyl Cinnamal, Citronellol, Limonene, Propylene Glycol. (Note: Specific ingredients vary by shade
- 24-hour delivery
- Every brand we carry ships within 24 hours, not just the hero lines. Order before 2pm and it leaves the same working day.
- Free over £40
- UK delivery is free on orders over £40. Below that it is a flat rate, shown at checkout before you pay.
- Tracking
- You get a tracking link by email the moment it is picked up.
- 30 days
- Send anything unopened back within 30 days for a full refund. No explanation needed.
- Opened it and it is wrong for your hair?
- Tell us what happened. Curl products are hard to judge from a photo, and we would rather swap it than have you stuck with it.
- We price match
- Find it cheaper somewhere else and we will match the price.
Application tips
Apply to dry, unwashed hair. A day of natural oil on the scalp is protection rather than a problem. Mix the bottle, then begin where you want the most lift, usually the mid-lengths and ends.
Bring the roots in for the last stretch of the development time, since scalp heat works faster there. Comb through to even out the coverage, rinse until the water runs clear, then condition before you dry it.
Results
One process lightens the base and lays the new shade down together, which is why the colour reads clearly on dark hair instead of sinking into it.
Blondes come out bright, reds keep their heat and browns hold enough light to look chosen rather than default. Being permanent, it grows out at the roots rather than fading off, and it resists dulling through repeated washing.
Composition
Full ingredients list
Aqua (Water, Eau), Cetearyl Alcohol, Ammonium Hydroxide, Coconut Alcohol, Sodium Laureth Sulfate, Isostearic Acid, Cocamidopropyl Betaine, Sodium Sulfite, Potassium Hydroxide, Ascorbic Acid, Parfum (Fragrance), Serine, Toluene-2, 5-Diamine Sulfate, Etidronic Acid, Resorcinol, Sodium Chloride, 2-Methylresorcinol, 2, 4-Diaminophenoxyethanol HCl, m-Aminophenol, 4-Chlororesorcinol, Linalool, Hexyl Cinnamal, Citronellol, Limonene, Propylene Glycol. (Note: Specific ingredients vary by shade
Reviews
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