Maxima

Maxima Professional Hair Colour: Long-Lasting, Vibrant Salon-Quality for Professional Stylists & Home Users 100ml/3.38 oz

£4.99
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Made for stylists first, which shows in the format. This is the 100ml professional tube rather than a boxed home kit, with the shade range and consistency that go with it.

  • 100% coverage on resistant grey rather than a blend
  • Even deposit from the roots through to the ends
  • Conditioning agents built into the formula
  • Long lasting colour with fade resistance across washes

Resistant grey is the specific claim worth paying attention to there. Grey that has gone coarse and glassy takes pigment badly, and it is the first place a weak colour gives itself away, usually along the temples within a fortnight.

Home colourists buy it too, and it works fine that way if you are confident with sectioning and timing. The 3.38 oz tube is the size professional colour comes in, which is why it turns up on salon stock lists as often as in bathroom cabinets.

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