Maxima Offer Permanent Hair Colour Cream for Vibrant, Lasting Colour & 100% Grey Coverage - 100ml
A 100ml tube of permanent colour cream built on salon lines: deep pigment, full grey coverage, and the conditioning worked into the formula instead of left to the aftercare.
That conditioning side comes from Argan Oil, Hydrolyzed Keratin and Panthenol, and the three are doing different jobs. The oil handles slip and feel. The hydrolysed keratin is a protein that helps hair hold up through the colouring process. Panthenol draws moisture in. It matters more than an ingredient list suggests, because the complaint about permanent colour is rarely the colour, it is the texture afterwards.
Colour holds through repeated washing and greys go to 100% rather than blending. 100ml per tube.
For anyone stepping up from box colour, the difference is control rather than strength. A roots only refresh takes what it needs from the tube instead of committing a whole boxed kit to a job half that size.
Aqua, Cetearyl Alcohol, Propylene Glycol, Ceteareth-25, Ammonia, Argania Spinosa Kernel Oil, Hydrolyzed Keratin, Panthenol, Etidronic Acid, Ascorbic Acid, Sodium Hydrosulfite, Tetrasodium EDTA, Fragrance
- 24-hour delivery
- Every brand we carry ships within 24 hours, not just the hero lines. Order before 2pm and it leaves the same working day.
- Free over £40
- UK delivery is free on orders over £40. Below that it is a flat rate, shown at checkout before you pay.
- Tracking
- You get a tracking link by email the moment it is picked up.
- 30 days
- Send anything unopened back within 30 days for a full refund. No explanation needed.
- Opened it and it is wrong for your hair?
- Tell us what happened. Curl products are hard to judge from a photo, and we would rather swap it than have you stuck with it.
- We price match
- Find it cheaper somewhere else and we will match the price.
Application tips
One tube plus developer, mixed in the bowl to the ratio the shade card gives. On a root touch up, paint the new growth only for the first stretch of the development time, then pull the rest through with a comb for the last few minutes so the ends do not go darker than the roots.
Time it properly. Rinse, then emulsify with a little water at the basin before the shampoo goes on.
Results
Permanent colour changes the strand rather than coating it, so the shade stays through washes and leaves a line at the root as the hair grows.
White and grey hair takes an even depth instead of showing up as a lighter stripe through the parting. Colour holds its richness for weeks rather than dulling after three washes, and the cream stays soft enough during development that the hair combs out without dragging.
Composition
Full ingredients list
Aqua, Cetearyl Alcohol, Propylene Glycol, Ceteareth-25, Ammonia, Argania Spinosa Kernel Oil, Hydrolyzed Keratin, Panthenol, Etidronic Acid, Ascorbic Acid, Sodium Hydrosulfite, Tetrasodium EDTA, Fragrance
Reviews
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