Maxima

Maxima Offer Permanent Hair Colour Cream for Vibrant, Lasting Colour & 100% Grey Coverage - 100ml

£14.49
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A 100ml tube of permanent colour cream built on salon lines: deep pigment, full grey coverage, and the conditioning worked into the formula instead of left to the aftercare.

That conditioning side comes from Argan Oil, Hydrolyzed Keratin and Panthenol, and the three are doing different jobs. The oil handles slip and feel. The hydrolysed keratin is a protein that helps hair hold up through the colouring process. Panthenol draws moisture in. It matters more than an ingredient list suggests, because the complaint about permanent colour is rarely the colour, it is the texture afterwards.

Colour holds through repeated washing and greys go to 100% rather than blending. 100ml per tube.

For anyone stepping up from box colour, the difference is control rather than strength. A roots only refresh takes what it needs from the tube instead of committing a whole boxed kit to a job half that size.

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