Maxima Metallic Permanent Hair Colour for Vibrant, Long-Lasting Shine 100ml/3.38oz
Metallic shades behave differently from standard colour. Instead of a flat tone, the pigment is built to catch light and shift slightly with how it falls, and that is what separates a metallic result from a block of colour sitting on the hair.
This is a permanent dye in a 100ml tube, which is a professional size and works out sensibly per application whether you colour often at home or you stand behind a chair. The colour lock in the formula is there to stop the shade washing down quickly, which is the usual weakness of anything metallic.
- Permanent metallic shades with a light-catching finish
- Colour lock formula built to resist fading
- 100ml tube, a professional rather than a boxed kit size
- Mixed with a developer, which is bought separately
Mixed with a developer in the normal way, so you will need one alongside it. 100ml (3.38 oz).
Aqua, Cetearyl Alcohol, Ammonium Hydroxide, Glyceryl Stearate SE, Oleic Acid, Sodium Laureth Sulfate, PEG-200 Hydrogenated Glyceryl Palmate, Toluene-2, 5-Diamine Sulfate, Resorcinol, m-Aminophenol, Sodium Metabisulfite, Tetrasodium EDTA, Argania Spinosa Kernel Oil (Argan Oil), Hydrolyzed Keratin, Aloe Barbadensis Leaf Juice, Ascorbic Acid, Simmondsia Chinensis Seed Oil (Jojoba Oil), Parfum, Hexyl Cinnamal, Linalool. (May contain: 2, 4-Diaminophenoxyethanol HCl, p-Aminophenol, 4-Chlororesorcinol, 4-Amino-2-Hydroxytoluene, 2-Amino-3-Hydroxypyridine, N, N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, Basic Yellow 87, Basic Red 51, Basic Blue 99, HC Blue No. 15, HC Red No. 3, HC Yellow No. 2, Basic Orange 31)
- 24-hour delivery
- Every brand we carry ships within 24 hours, not just the hero lines. Order before 2pm and it leaves the same working day.
- Free over £40
- UK delivery is free on orders over £40. Below that it is a flat rate, shown at checkout before you pay.
- Tracking
- You get a tracking link by email the moment it is picked up.
- 30 days
- Send anything unopened back within 30 days for a full refund. No explanation needed.
- Opened it and it is wrong for your hair?
- Tell us what happened. Curl products are hard to judge from a photo, and we would rather swap it than have you stuck with it.
- We price match
- Find it cheaper somewhere else and we will match the price.
Application tips
Squeeze the tube into a non metallic bowl and mix with a developer at the ratio on the shade instructions. Silver, violet and rose gold need a pale base underneath if they are to read as metallic rather than as a tint, so lighten first where the hair is dark.
Work it through the mid lengths, then the roots. Gloves on, hairline protected, and rinse until the water is clear before any conditioner goes near it.
Results
The finish is the point. Standard permanent colour gives a flat block of tone, whereas these shades carry a reflective pigment, so the same head reads differently in daylight, under a lamp and in a photograph.
Coverage is permanent, growing out at the root rather than washing off. Fade resistance is built in too, which matters more here than in any other shade family, since metallics are the first to wash pale.
Composition
Full ingredients list
Aqua, Cetearyl Alcohol, Ammonium Hydroxide, Glyceryl Stearate SE, Oleic Acid, Sodium Laureth Sulfate, PEG-200 Hydrogenated Glyceryl Palmate, Toluene-2, 5-Diamine Sulfate, Resorcinol, m-Aminophenol, Sodium Metabisulfite, Tetrasodium EDTA, Argania Spinosa Kernel Oil (Argan Oil), Hydrolyzed Keratin, Aloe Barbadensis Leaf Juice, Ascorbic Acid, Simmondsia Chinensis Seed Oil (Jojoba Oil), Parfum, Hexyl Cinnamal, Linalool. (May contain: 2, 4-Diaminophenoxyethanol HCl, p-Aminophenol, 4-Chlororesorcinol, 4-Amino-2-Hydroxytoluene, 2-Amino-3-Hydroxypyridine, N, N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, Basic Yellow 87, Basic Red 51, Basic Blue 99, HC Blue No. 15, HC Red No. 3, HC Yellow No. 2, Basic Orange 31)
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