Maxima

Maxima 30 OxiCreme Professional Hair Developer for Salon-Quality Colour 1000 ml / 33.81 oz

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Thirty volume sits between the gentle option and the aggressive one, giving two to three levels of lift. That range covers most of what people actually want from a colour change: going noticeably lighter, working through highlights, or getting full coverage on grey with a bit of lift in the same pass.

The formula is a rich, non-drip cream. It mixes evenly into colour or bleach powder and stays where you put it, which is the difference between a clean root application and a mess down the back of the neck. Maxima formulate it to look after the hair fibre through the process, so the lift stays controlled rather than brutal.

A litre is a professional bottle rather than a home kit, so it suits anyone colouring often enough to work through it. 1000 ml / 33.81 oz.

Application tips

Thirty volume earns its keep in foils, so set the packets out before you mix rather than while the bowl is going off. Weave the section, lay the mesh, paint from the middle of the strand outward and keep the root ends until last, since they process quicker against the scalp.

Check a foil at ten minutes rather than trusting the clock alone. Rinse the whole head together once the palest packet reaches the shade you wanted.

Results

The honest range is a lift of two or three levels, so a mid brown lands somewhere around light brown or dark blonde rather than blonde.

Highlights come up bright enough to read across a room. Because the texture is thick, a painted section keeps its edges and the pieces beside it stay their original depth, which is the whole point of foil work.

Composition

Hydrogen Peroxide
Thirty volume strength, lifting two or three levels while colour develops
Full ingredients list

Aqua (Water), Hydrogen Peroxide, Cetearyl Alcohol, Ceteareth-20, Paraffinum Liquidum (Mineral Oil), Phosphoric Acid, Sodium Stannate, Disodium EDTA, Tetrasodium Pyrophosphate, Oxyquinoline Sulfate

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