Maxima 20 OxiCreme Professional Hair Colour Developer for Salon Professionals & Home Users 1000 ml/33.81 oz
Twenty volume is the workhorse developer, six percent peroxide, and it is what most permanent colour applications actually need. It gives modest lift while depositing tone, which makes it the right choice for grey coverage and for going darker or staying at the same level.
The texture is a cream rather than a liquid, so it mixes into colour or bleach powder without splitting and sits on the hair instead of running down the neck. A litre goes a long way, whether that is a busy colour room or a home colourist who buys once and works through it.
- Full grey coverage with permanent colour
- Going darker, or staying level on level
- Refreshing mid-lengths and ends where tone matters more than lift
- Mixing with bleach powder when only a gentle lift is wanted
Mix to the ratio your colour manufacturer specifies rather than guessing, and always patch test. 1000 ml / 33.81 oz.
Aqua (Water), Hydrogen Peroxide, Cetearyl Alcohol, Ceteareth-20, Paraffinum Liquidum (Mineral Oil), Laureth-3, Dimethicone, Etidronic Acid, Oxyquinoline Sulfate, Tetrasodium EDTA
- 24-hour delivery
- Every brand we carry ships within 24 hours, not just the hero lines. Order before 2pm and it leaves the same working day.
- Free over £40
- UK delivery is free on orders over £40. Below that it is a flat rate, shown at checkout before you pay.
- Tracking
- You get a tracking link by email the moment it is picked up.
- 30 days
- Send anything unopened back within 30 days for a full refund. No explanation needed.
- Opened it and it is wrong for your hair?
- Tell us what happened. Curl products are hard to judge from a photo, and we would rather swap it than have you stuck with it.
- We price match
- Find it cheaper somewhere else and we will match the price.
Application tips
For a full head of grey, put the mix on the root area first and leave the mid lengths alone for the first twenty minutes, then comb what is left through to the ends for the remainder of the development time.
Mix fresh in the bowl each time. Once colour and peroxide meet the reaction starts, and a bowl left standing loses strength. Whatever is left over goes down the sink, never back into the bottle.
Results
Six per cent does the two things permanent colour needs at once. It opens the cuticle enough for pigment to sit inside the strand, and it lifts the natural pigment a level or so, which is what stops a fresh application looking darker than the swatch.
Resistant grey along the hairline takes colour evenly. The cream body means the mix sits on a section long enough for the development time to actually count.
Composition
- Hydrogen Peroxide 6%
- Twenty volume, the standard strength for permanent colour and full grey coverage
Full ingredients list
Aqua (Water), Hydrogen Peroxide, Cetearyl Alcohol, Ceteareth-20, Paraffinum Liquidum (Mineral Oil), Laureth-3, Dimethicone, Etidronic Acid, Oxyquinoline Sulfate, Tetrasodium EDTA
Reviews
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