Manic Panic Semi-Permanent Hair Color Cream | Vibrant, Conditioning Wildfire Red for Bold, Creative Hair Enthusiasts | 4oz / 118ml

Wildfire has a property most red dyes do not. It is UV-reactive, so under a blacklight it glows, which makes it a festival and club shade as much as an everyday one. In daylight it reads as a straight, shocking red.

It is designed for pre-lightened hair, and the lighter the base the more the colour comes forward. A darker base will take it as a tint rather than the full effect. The cream is conditioning rather than stripping, so it puts moisture into the hair while the pigment goes on and leaves the finish soft and shiny.

• Vivid, high-impact red that glows under blacklight
• Semi-permanent, so it fades gradually rather than growing out
• Conditioning cream base with no ammonia or peroxide
• 4oz / 118ml pot

Fading is gradual rather than sudden, so there is a window where the red drifts from shocking to warm before it needs redoing. That suits people who colour on a cycle rather than once a year, and the conditioning base makes repeating it far less punishing than a permanent red would be.

Best on hair that has already been lifted to a pale blonde, and worth doing properly if the glow is what you are buying it for.