Manic Panic

Manic Panic Semi-Permanent Hair Color Cream | Vibrant, Conditioning Plum Passion for Bold Hair Enthusiasts | 118ml

£9.99
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A 118ml pot of deep purple, and one of the shades Manic Panic is best known for. Plum Passion sits rich and dark rather than bright, which makes it easier to wear day to day than the neons in the same range.

  • PETA-approved vegan formula with no animal testing anywhere in the chain
  • Free from ammonia, peroxide, PPD and resorcinol
  • Conditions while it colours, so hair feels soft rather than stripped
  • Semi-permanent, so it fades out instead of growing out

Because there is no developer to mix, the whole process is closer to putting on a conditioning mask than doing a dye job. Work it through in sections, leave it, rinse. That makes it a favourite among people who colour often and want to keep their hair in reasonable condition while they do it.

Application tips

Timing decides the depth. Twenty minutes gives a translucent plum, an hour gives something close to the colour in the tub.

Set a timer rather than guessing, because purple keeps developing the whole time it sits. Dry hair, full coverage, wrap it to hold the warmth in. Rinse in cold water with no shampoo, and wait two days before the first proper wash.

Results

A deep wine purple with red running underneath it, which is what separates it from the blue-based violets.

Hair comes out conditioned and easy to manage, with no chemical roughness to it. Plum sits mid-pack for staying power. It fades through a mauve and holds its warmth as it goes, so the grow-out phase stays wearable.

Composition

VeganCruelty-free
Full ingredients list

Water (Aqua), Cetearyl Alcohol, Glycerin, Propylene Glycol, Stearalkonium Chloride, Ceteareth-20, Methylchloroisothiazolinone, Methylisothiazolinone

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