L'Oréal Professionnel Serié Expert Volumetry Shampoo Volumizing & Root-Lifting for Fine, Flat Hair 1500 ml/50.72 oz
Fine hair usually wants washing often, which is why the 1500 ml Volumetry bottle is less extravagant than it looks.
Wash daily and a retail bottle lasts a few weeks.
The formula is clear and thin rather than creamy, and that is the whole point. Fine hair loses body to residue faster than it loses it to anything else, so Volumetry cleans the scalp thoroughly and rinses away without leaving anything behind. The root lift comes from that clean start plus the texture the formula leaves on the strand.
Technique matters here more than with most shampoos. Concentrate it at the scalp, massage properly rather than piling the hair on top of your head, then finish with a cold rinse if you can stand it. Keep conditioner off the roots entirely.
Made for fine, flat hair that will not hold volume, in salon size for anyone washing most days or sharing a bathroom with people who have the same hair.
Aqua / Water, Sodium Laureth Sulfate, Mipa-Laureth Sulfate, Sodium Chloride, Cocamidopropyl Betaine, Glycerin, Peg-18 Castor Oil Dioleate, Propylene Glycol, Peg-55 Propylene Glycol Oleate, Persea Gratissima Oil / Avocado Oil, Laureth-5 Carboxylic Acid, Ppg-5-Ceteth-20, Sodium Benzoate, Laureth-2, Polyquaternium-53, Salicylic Acid, Limonene, Linalool, Hexyl Cinnamal, Geraniol, Citral, Benzyl Alcohol, Hydroxyethyl Urea, Sodium Hydroxide, Citric Acid, Parfum / Fragrance
- 24-hour delivery
- Every brand we carry ships within 24 hours, not just the hero lines. Order before 2pm and it leaves the same working day.
- Free over £40
- UK delivery is free on orders over £40. Below that it is a flat rate, shown at checkout before you pay.
- Tracking
- You get a tracking link by email the moment it is picked up.
- 30 days
- Send anything unopened back within 30 days for a full refund. No explanation needed.
- Opened it and it is wrong for your hair?
- Tell us what happened. Curl products are hard to judge from a photo, and we would rather swap it than have you stuck with it.
- We price match
- Find it cheaper somewhere else and we will match the price.
Application tips
Decant into a pump bottle and keep the big one as refill stock. A ten pence sized amount covers shoulder-length hair.
Massage into the scalp, leave it a minute while you rinse elsewhere, then wash out fully. Follow with conditioner from the ears down. Blow-drying with your head tipped forward makes the difference between limp roots and lifted ones.
Results
Fine hair reads fuller and moves better, with roots that hold height rather than sitting against the scalp.
The formula rinses clean and leaves nothing behind, so there is no gradual heaviness building over the week. Hair feels textured enough to grip a style, and the salon size covers months of washes for a household or a busy chair.
Composition
Full ingredients list
Aqua / Water, Sodium Laureth Sulfate, Mipa-Laureth Sulfate, Sodium Chloride, Cocamidopropyl Betaine, Glycerin, Peg-18 Castor Oil Dioleate, Propylene Glycol, Peg-55 Propylene Glycol Oleate, Persea Gratissima Oil / Avocado Oil, Laureth-5 Carboxylic Acid, Ppg-5-Ceteth-20, Sodium Benzoate, Laureth-2, Polyquaternium-53, Salicylic Acid, Limonene, Linalool, Hexyl Cinnamal, Geraniol, Citral, Benzyl Alcohol, Hydroxyethyl Urea, Sodium Hydroxide, Citric Acid, Parfum / Fragrance
Reviews
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