TJ Beauty Products UK

L'Oréal Professionnel Serié Expert Pro Longer Concentrate Treatment for Longer, Thicker Hair 400 ml/13.53 oz

£32.99
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A concentrate rather than a mask, in a 400 ml salon bottle. It goes on thinner and works faster, which suits anyone who is never going to sit around with a treatment on for ten minutes.

The problem it addresses is specific to long hair. Ends wear down to a fraction of the thickness of the hair at the roots, so the length tapers off into something wispy. Filler-A100 penetrates the core of the strand and plumps it back out, so those ends read fuller. L'Oreal Professionnel quotes up to 94% less breakage and 17% fewer split ends.

  • Thickens worn ends so long hair keeps its body
  • Reduces breakage and visible split ends
  • Fast to apply and quick to rinse
  • Built for long hair rather than for damage in general

Work it through the lengths after shampoo, leave it briefly, then rinse.

Keep it below the ears. The roots on long hair are rarely the problem, and putting a plumping treatment there only makes the contrast between top and bottom more obvious.

Application tips

The appeal of a concentrate is that it fits into a normal shower. Sixty to ninety seconds of contact is enough, so there is no standing about waiting for a treatment to finish.

Squeeze the hair out first so the product is not diluted, then apply in two handfuls, one for each side of the head. On very long hair, clip the top section up and do the underneath separately, because that is the part that never gets covered.

Results

Worn ends plump back out and the tapering that makes long hair look straggly is less obvious once it is gathered up.

Breakage falls away sharply on the brand's figures, and visible splits with it. What you notice week to week is that the ends stop needing constant tidying, so the trims can be smaller and the length actually accumulates.

Composition

Filler-A100
Plumps worn ends from the core so lengths stop looking wispy
Full ingredients list

Aqua / Water / Eau, Aminopropyl Triethoxysilane, Lactic Acid, PEG-40 Hydrogenated Castor Oil, Polyquaternium-6, Phenoxyethanol, Arginine, Serine, Glutamic Acid, Hydroxypropyltrimonium Hydrolyzed Wheat Protein, Linalool, Benzyl Alcohol, Hexyl Cinnamal, Citronellol, Alpha-Isomethyl Ionone, Parfum / Fragrance

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