L'Oréal Professionnel Serié Expert Blondifier Cool Shampoo for Neutralising Yellow Tones & Enhancing Cool Blonde Vibrancy
Cool blonde does not stay cool on its own. Water, heat and time all push it warm, and by week three the ash you paid for has quietly turned brassy.
Blondifier Cool is the maintenance shampoo for that. It cleanses gently, which matters on lightened hair, and works on the tone at the same time, keeping yellow undertones in check so highlights and full blondes read clear and cold rather than dull. Hair is left soft and bright, without the chalky texture some toning shampoos leave behind.
Use it in rotation with your regular shampoo rather than at every single wash, and leave it on for a minute or two if your hair has gone particularly warm. It is a professional salon formula, so a small amount goes further than a supermarket bottle. Best on highlighted, balayaged or fully lightened hair that you want kept on the cool side of blonde.
Aqua/Water/Eau, Sodium Laureth Sulfate, Coco-Betaine, Sodium Chloride, Laureth-5 Carboxylic Acid, Cocamide Mipa, Amodimethicone, Sodium Benzoate, Sodium Hydroxide, Citric Acid, Hexylene Glycol, Polyquaternium-7, Peg-55 Propylene Glycol Oleate, Propylene Glycol, Peg-60 Hydrogenated Castor Oil, Salicylic Acid, Tocopheryl Acetate, Panthenol, Linalool, 2-Oleamido-1, 3-Octadecanediol, Magnesium Sulfate, Benzyl Alcohol, Euterpe Oleracea Fruit Extract, Maltodextrin, Ci 19140 / Yellow 5, Ci 14700 / Red 4, Parfum / Fragrance (F.I.L
- 24-hour delivery
- Every brand we carry ships within 24 hours, not just the hero lines. Order before 2pm and it leaves the same working day.
- Free over £40
- UK delivery is free on orders over £40. Below that it is a flat rate, shown at checkout before you pay.
- Tracking
- You get a tracking link by email the moment it is picked up.
- 30 days
- Send anything unopened back within 30 days for a full refund. No explanation needed.
- Opened it and it is wrong for your hair?
- Tell us what happened. Curl products are hard to judge from a photo, and we would rather swap it than have you stuck with it.
- We price match
- Find it cheaper somewhere else and we will match the price.
Application tips
Work it into wet hair and give it a minute or two before rinsing. A shampoo doing colour work needs contact time; run through in thirty seconds it behaves like an ordinary cleanser.
If your blonde is very pale, alternate it with a plain shampoo rather than using it at every wash. Porous ends take the correction faster than the rest of the head, and the tone can end up cooler there than you intended.
Results
Brassiness gets pulled back and the blonde reads cooler and brighter, which is most obvious on the sections that had started to look yellow against the roots.
The cleanse itself is thorough without the stripped feel that cheaper toning shampoos leave. Hair comes out soft enough to comb, and the tone holds for several washes so the correction does not have to be repeated every time.
Composition
Full ingredients list
Aqua/Water/Eau, Sodium Laureth Sulfate, Coco-Betaine, Sodium Chloride, Laureth-5 Carboxylic Acid, Cocamide Mipa, Amodimethicone, Sodium Benzoate, Sodium Hydroxide, Citric Acid, Hexylene Glycol, Polyquaternium-7, Peg-55 Propylene Glycol Oleate, Propylene Glycol, Peg-60 Hydrogenated Castor Oil, Salicylic Acid, Tocopheryl Acetate, Panthenol, Linalool, 2-Oleamido-1, 3-Octadecanediol, Magnesium Sulfate, Benzyl Alcohol, Euterpe Oleracea Fruit Extract, Maltodextrin, Ci 19140 / Yellow 5, Ci 14700 / Red 4, Parfum / Fragrance (F.I.L
Reviews
Complete the ritual.
