TJ Beauty Products UK

L'Oreal Professionnel Majirel High Lift Permanent Ultra-Lifting Cool Blonde Hair Colour 50ml

£9.99
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Yellow is the enemy of every blonde lift.

Push the levels up and the underlying warmth comes with them, which is why so much high-lift work ends up needing the toner it was supposed to avoid. Majirel High Lift gets up to four and a half levels of lift while neutralising as it goes. The anti-yellow side of the formula does that, and the Ionène G and Incell technology underneath handles the part everyone worries about, which is what four levels of lift does to the condition of the hair.

  • Up to 4.5 levels of lifting power in a single process
  • Cool, neutralised results across platinum, ash and iridescent targets
  • Even colour from root to tip rather than hot roots and dull ends
  • Conditioning built in to protect the hair through the lift

50 ml tubes, professional use. It is a stylist's product, and the result still depends on reading the starting level correctly before anything gets mixed.

Application tips

Natural bases only. High lift shades work on virgin hair and will not touch anything already coloured, which catches people out regularly.

Mix with the high-strength developer the shade specifies. Apply to dry hair, mid-lengths first, roots last, and take fine sections so nothing is missed. Give it the full development time without adding heat. Rinse, then use an acidic post-colour treatment before deciding whether it needs toning.

Results

A natural base climbs several levels in one process, and the tone lands cool rather than gold. On hair that usually pulls warm, that is the difference worth paying for.

Yellow gets held back as the lift happens, so what comes out of the basin is closer to the target than a bleach-and-tone route often manages. The 50 ml tube is a single application, and hair keeps enough condition to take a gloss straight after.

Composition

Incell
Works alongside it to keep hair in condition as the colour develops
Full ingredients list

Aqua / Water, Cetearyl Alcohol, Ammonium Hydroxide, Oleth-30, Oleic Acid, Glycol Distearate, Hexadimethrine Chloride, 2, 4-Diaminophenoxyethanol HCl, p-Phenylenediamine, Resorcinol, EDTA, Polyquaternium-24, Toluene-2, 5-Diamine, Sodium Metabisulfite, Parfum / Fragrance

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