L'Oreal Professionnel Inoa ODS Oxydant Riche 20 vol 6% for Even Colour & Grey Coverage Professional Hair Colouring 1000ml/33.81 oz
Riche is the clue in the name. This is the creamier of the Inoa oxidants and the extra body is doing a job, holding the mix together on the hair so colour develops evenly from root to tip instead of running thin at the ends.
Twenty volume, 6 per cent, takes hair up two levels and is the strength L'Oreal calibrate for white hair coverage. Stubborn white sections are where a lot of colour services fall down, and this is the pairing specified for them.
- Partners L'Oreal Professionnel Inoa permanent colour
- Up to 100 per cent white hair coverage
- Lifts up to two levels under control
- Rich cream texture that mixes and applies cleanly
The richer texture has a second advantage, which is that you can see where you have already been. On a full head of white roots a missed strip announces itself the moment the colour develops. 1000ml (33.81 oz), professional.
Aqua/Water/Eau, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Salicylate, Trideceth-2 Carboxamide MEA, Phosphoric Acid, Ceteareth-25, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Glycerin
- 24-hour delivery
- Every brand we carry ships within 24 hours, not just the hero lines. Order before 2pm and it leaves the same working day.
- Free over £40
- UK delivery is free on orders over £40. Below that it is a flat rate, shown at checkout before you pay.
- Tracking
- You get a tracking link by email the moment it is picked up.
- 30 days
- Send anything unopened back within 30 days for a full refund. No explanation needed.
- Opened it and it is wrong for your hair?
- Tell us what happened. Curl products are hard to judge from a photo, and we would rather swap it than have you stuck with it.
- We price match
- Find it cheaper somewhere else and we will match the price.
Application tips
One to one with Inoa colour, mixed until the cream is uniform and holds a soft peak.
For white coverage, start at the front hairline and the crown where resistance is highest and work back. Take thin sections so every strand is coated. Thirty-five minutes from the last application, not the first. Emulsify with a little water and massage before rinsing, which lifts the colour off the skin at the same time.
Results
White hair takes the colour fully, including the wiry sections at the temples that usually resist. Coverage reads solid under daylight rather than only under salon bulbs.
The thicker texture keeps the mix sitting where the brush left it, so root to tip development stays even and the ends do not run darker. Scalp comfort holds through the full processing time, and the finished colour looks dense rather than translucent.
Composition
Full ingredients list
Aqua/Water/Eau, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Salicylate, Trideceth-2 Carboxamide MEA, Phosphoric Acid, Ceteareth-25, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Glycerin
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