L'Oréal Préférence Ultra Platinum Bleach for Up to 9 Levels of Lift & Hair Protection
Nine levels of lift is a lot to ask of hair. Ultra Platinum is built for exactly that job, taking a base up to platinum in one process, with a bonding complex working on the hair while the lightener does its part.
- Lifts up to 9 levels for a platinum result
- Protective bonding complex works during the lightening step
- L'Oréal's own claim for it is 80% less breakage
- Anti brass care included to take the yellow out afterwards
The kit format is what makes this workable at home. Bleach mixed by eye is how people end up with banding, and a pre portioned kit takes that decision away from you.
The anti brass step matters as much as the lift does. Bleach on its own leaves hair yellow, not white, and the care in the kit is what shifts the result from brassy to cool platinum.
Read the leaflet properly before you mix, do the strand test, and be honest about the state your hair is in. Nine levels is not a decision to take on hair that is already fragile or heavily coloured.
Potassium Persulfate, Sodium Metasilicate, Ammonium Persulfate, Sodium Persulfate, Paraffinum Liquidum (Mineral Oil), Silica, EDTA, Carbomer, Sodium Lauryl Sulfate, Aqua (Water), Hydrogen Peroxide, Cetearyl Alcohol, Glycerin, Phosphoric Acid, Sodium Stannate, Tetrasodium Pyrophosphate, Conditioning Agents (e.g., Behentrimonium Chloride, Amodimethicone), Fragrance, Violet Pigments (for anti-brass care)
- 24-hour delivery
- Every brand we carry ships within 24 hours, not just the hero lines. Order before 2pm and it leaves the same working day.
- Free over £40
- UK delivery is free on orders over £40. Below that it is a flat rate, shown at checkout before you pay.
- Tracking
- You get a tracking link by email the moment it is picked up.
- 30 days
- Send anything unopened back within 30 days for a full refund. No explanation needed.
- Opened it and it is wrong for your hair?
- Tell us what happened. Curl products are hard to judge from a photo, and we would rather swap it than have you stuck with it.
- We price match
- Find it cheaper somewhere else and we will match the price.
Application tips
Read the whole leaflet before you open anything, and run the allergy alert test it describes. Mix in a non-metal bowl and work quickly.
Keep the product off the scalp on the first pass, since heat from the head lifts faster there. Do not apply over skin that is broken or sore. Check the lift every few minutes instead of waiting out a fixed timer, rinse, then use the toning care in the kit.
Results
This is the lifting stage rather than the colour stage, taking dark hair up several levels towards platinum.
The bonding complex works during the process, so hair comes out feeling far better than bleach usually leaves it. Violet pigments in the toning step pull the yellow back out, so the finish reads cool instead of the orange that lift alone gives you.
Composition
- Bonding Complex
- Works through the lightening step to protect and condition the strand
- Violet Pigments
- Cancel the yellow left behind by lifting, so blonde reads cool
- Mineral Oil
- Keeps the mix smooth and spreadable so it goes on evenly
Full ingredients list
Potassium Persulfate, Sodium Metasilicate, Ammonium Persulfate, Sodium Persulfate, Paraffinum Liquidum (Mineral Oil), Silica, EDTA, Carbomer, Sodium Lauryl Sulfate, Aqua (Water), Hydrogen Peroxide, Cetearyl Alcohol, Glycerin, Phosphoric Acid, Sodium Stannate, Tetrasodium Pyrophosphate, Conditioning Agents (e.g., Behentrimonium Chloride, Amodimethicone), Fragrance, Violet Pigments (for anti-brass care)
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