L'Oréal Préférence 9.1 Viking Light Ash Blonde Permanent Fade-Defying Hair Colour Kit
Brassiness is the reason most home blondes get redone early. Warm pigment sits underneath every brown base, and lifting exposes it. 9.1 carries cool ash tones to counter that as the colour develops, rather than leaving you to correct it afterwards with a purple shampoo.
It is a light ash blonde, cool and Scandinavian in feel, permanent, and rated at up to eight weeks. Everything needed is in the kit, shine treatment included.
Ash shades deposit less pigment than warm ones, so they show grow out sooner and fade cooler. That is worth knowing before you start rather than after. On a base already blonde or very light brown, it lands close to the shade on the box.
Apply to the roots first if you are covering grow out, then pull the colour through the lengths for the final few minutes. Ash on already ash hair goes flat if it takes a full development twice.
Colourant Gel: Water, Alcohol Denat., PEG-4 Rapeseedamide, Glyceryl Lauryl Ether, Laureth-5 Carboxylic Acid, Ethanolamine, Toluene-2, 5-Diamine, Resorcinol, Ammonium Hydroxide, p-Aminophenol, 2-Methylresorcinol, m-Aminophenol, 2, 4-Diaminophenoxyethanol HCl, Parfum
- 24-hour delivery
- Every brand we carry ships within 24 hours, not just the hero lines. Order before 2pm and it leaves the same working day.
- Free over £40
- UK delivery is free on orders over £40. Below that it is a flat rate, shown at checkout before you pay.
- Tracking
- You get a tracking link by email the moment it is picked up.
- 30 days
- Send anything unopened back within 30 days for a full refund. No explanation needed.
- Opened it and it is wrong for your hair?
- Tell us what happened. Curl products are hard to judge from a photo, and we would rather swap it than have you stuck with it.
- We price match
- Find it cheaper somewhere else and we will match the price.
Application tips
Four clear sections, dry hair, and a day since the last wash. The leaflet's reaction test comes before any of that.
Roots first if you are going lighter, roots alone if you are maintaining. Ash shades benefit from a careful comb-through near the end so the tone lands evenly. Rinse until clear, use the conditioner, then leave hot tools alone for a day.
Results
Anyone who has fought brassiness and lost will recognise what the ash is doing here, holding the warmth back so the blonde stays clean rather than golden.
Shine runs high, the tone sits even along the length, and the coolness holds through washing rather than warming up after a fortnight.
Composition
Full ingredients list
Colourant Gel: Water, Alcohol Denat., PEG-4 Rapeseedamide, Glyceryl Lauryl Ether, Laureth-5 Carboxylic Acid, Ethanolamine, Toluene-2, 5-Diamine, Resorcinol, Ammonium Hydroxide, p-Aminophenol, 2-Methylresorcinol, m-Aminophenol, 2, 4-Diaminophenoxyethanol HCl, Parfum
Reviews
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