L'Oréal Préférence 9.1 Viking Light Ash Blonde Permanent Fade-Defying Hair Colour Kit
Brassiness is the reason most home blondes get redone early. Warm pigment sits underneath every brown base, and lifting exposes it. 9.1 carries cool ash tones to counter that as the colour develops, rather than leaving you to correct it afterwards with a purple shampoo.
It is a light ash blonde, cool and Scandinavian in feel, permanent, and rated at up to eight weeks. Everything needed is in the kit, shine treatment included.
Ash shades deposit less pigment than warm ones, so they show grow out sooner and fade cooler. That is worth knowing before you start rather than after. On a base already blonde or very light brown, it lands close to the shade on the box.
Apply to the roots first if you are covering grow out, then pull the colour through the lengths for the final few minutes. Ash on already ash hair goes flat if it takes a full development twice.
We list the full INCI where the brand supplies it. For this one it is not on file yet, so the pack is the reliable source. If you need to check an ingredient before you buy, message us and we will read it off the bottle.
- 24-hour delivery
- Every brand we carry ships within 24 hours, not just the hero lines. Order before 2pm and it leaves the same working day.
- Free over £40
- UK delivery is free on orders over £40. Below that it is a flat rate, shown at checkout before you pay.
- Tracking
- You get a tracking link by email the moment it is picked up.
- 30 days
- Send anything unopened back within 30 days for a full refund. No explanation needed.
- Opened it and it is wrong for your hair?
- Tell us what happened. Curl products are hard to judge from a photo, and we would rather swap it than have you stuck with it.
- We price match
- Find it cheaper somewhere else and we will match the price.