L'Oréal Préférence 8.23 Medium Rose Gold Permanent Hair Dye | Intense, Fade-Defying Colour & Luminous Shine
A medium rose gold, built from coppery pink over a gold base.
Rose golds sit in an odd place on the chart. The number reads as a level 8 blonde, but the reflects do most of the visible work, so two people starting from different bases will finish with noticeably different results.
8.23 sits a level lighter than the dark rose gold in the same range, and that changes what it does. The pink reads more clearly, the gold does more of the lifting, and the whole shade catches light rather than holding depth. It is still permanent, so grey coverage runs up to 100% and the tone is rated to last up to eight weeks.
The High Shine Elixir goes into the mix, which matters on a multi tonal shade like this one. Rose golds go flat quickly without a gloss step, and flat is exactly what this colour cannot afford. Mid blonde and light brown bases suit it best.
Colourant Gel: Aqua (Water), Trideceth-2 Carboxamide MEA, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat., Ammonium Hydroxide, Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, P-Phenylenediamine, Resorcinol, 2, 4-Diaminophenoxyethanol HCl, M-Aminophenol, Sodium Metabisulfite, Eugenol, Linalool, Alpha-Isomethyl Ionone, EDTA, Citronellol, Erythorbic Acid, Parfum (Fragrance)
- 24-hour delivery
- Every brand we carry ships within 24 hours, not just the hero lines. Order before 2pm and it leaves the same working day.
- Free over £40
- UK delivery is free on orders over £40. Below that it is a flat rate, shown at checkout before you pay.
- Tracking
- You get a tracking link by email the moment it is picked up.
- 30 days
- Send anything unopened back within 30 days for a full refund. No explanation needed.
- Opened it and it is wrong for your hair?
- Tell us what happened. Curl products are hard to judge from a photo, and we would rather swap it than have you stuck with it.
- We price match
- Find it cheaper somewhere else and we will match the price.
Application tips
Plan the application around your existing colour. On virgin mid blonde it goes on straight; on darker hair it reads subtle, so a strand test tells you what you are getting. Patch test as directed.
Dry hair, four sections, roots first. Rinse cool, keep going until nothing tints the water, condition, then give it a day before you wash again.
Results
Coppery pink over gold, so the shade shifts between warm and cool depending on the light.
Grey goes fully, which is unusual for a fashion tone. Hair comes out silky and reflective rather than porous, and the colour holds its character for weeks before the pink starts to give way to the gold underneath.
Composition
Full ingredients list
Colourant Gel: Aqua (Water), Trideceth-2 Carboxamide MEA, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat., Ammonium Hydroxide, Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, P-Phenylenediamine, Resorcinol, 2, 4-Diaminophenoxyethanol HCl, M-Aminophenol, Sodium Metabisulfite, Eugenol, Linalool, Alpha-Isomethyl Ionone, EDTA, Citronellol, Erythorbic Acid, Parfum (Fragrance)
Reviews
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