L'Oréal Préférence 74 Mango Copper Luminous Permanent Hair Colour for Radiant Shine
Mango copper is the bright end of the copper family, closer to a sunset orange than to auburn, and 74 is formulated to keep that brightness rather than let it dull. High intensity pigment does the colour work. The High Shine Conditioner, enriched with precious oil, is what keeps the finish soft instead of the straw texture bright coppers can leave behind.
Eight weeks is the rated wear. Realistically, coppers reward a bit of care, and cooler water, a colour safe shampoo and fewer washes all buy you time. The kit is a complete permanent application, so there is nothing else to buy alongside it. Best on light to mid bases where the pigment has something to sit against.
Section it properly before you start. Bright coppers show every missed patch, and on the back of the head that usually means asking someone else to check the coverage before you rinse rather than after.
We list the full INCI where the brand supplies it. For this one it is not on file yet, so the pack is the reliable source. If you need to check an ingredient before you buy, message us and we will read it off the bottle.
- 24-hour delivery
- Every brand we carry ships within 24 hours, not just the hero lines. Order before 2pm and it leaves the same working day.
- Free over £40
- UK delivery is free on orders over £40. Below that it is a flat rate, shown at checkout before you pay.
- Tracking
- You get a tracking link by email the moment it is picked up.
- 30 days
- Send anything unopened back within 30 days for a full refund. No explanation needed.
- Opened it and it is wrong for your hair?
- Tell us what happened. Curl products are hard to judge from a photo, and we would rather swap it than have you stuck with it.
- We price match
- Find it cheaper somewhere else and we will match the price.