L'Oréal Préférence 7.23 Dark Rose Gold Luminous, Fade-Defying Permanent Hair Colour for At-Home Use
Rose gold is easy to get wrong at home. Too much pink and it reads as a wash. Too little and it just looks like a warm brown. 7.23 gets round that by building the shade on a dark base, so the rosy reflect sits over depth instead of floating on top of it.
- Warm golden undertones with a rose reflect running through them
- Permanent formula with grey coverage included
- Up to 8 weeks of colour with fade resistance built in
- Silky feel after the conditioning step
Because it is a dark rose gold rather than a pastel one, it holds better than most pink toned shades and does not need a bleached base to show. On mid to dark blonde and light brown the rose reads clearly. On darker hair it comes through as a warm shimmer instead.
Wash it with something colour safe and expect the pink to soften before the gold does. That fade is gradual rather than patchy, which is one of the reasons a rose gold built on depth is easier to live with.
We list the full INCI where the brand supplies it. For this one it is not on file yet, so the pack is the reliable source. If you need to check an ingredient before you buy, message us and we will read it off the bottle.
- 24-hour delivery
- Every brand we carry ships within 24 hours, not just the hero lines. Order before 2pm and it leaves the same working day.
- Free over £40
- UK delivery is free on orders over £40. Below that it is a flat rate, shown at checkout before you pay.
- Tracking
- You get a tracking link by email the moment it is picked up.
- 30 days
- Send anything unopened back within 30 days for a full refund. No explanation needed.
- Opened it and it is wrong for your hair?
- Tell us what happened. Curl products are hard to judge from a photo, and we would rather swap it than have you stuck with it.
- We price match
- Find it cheaper somewhere else and we will match the price.