L'Oréal Préférence 4.26 Pure Burgundy Cool Violet Permanent Hair Colour - Fade-Defying Luminous Shine for All Hair Types
Burgundy is a red that has to be maintained. Red pigment sits closer to the surface of the hair than brown or black does, and it washes out first. 4.26 answers that with a cool violet running under the red, the tone that holds longest and stops the shade turning orange as it goes.
The kit is a full at home permanent: colour, developer, and the high shine elixir that mixes into the colour rather than sitting on top of it afterwards. Up to eight weeks is what the shade is rated for.
The violet reflect behaves differently depending on where you start. On a mid brown it stays deep and wine toned. On a lighter base it lifts brighter and more obviously red. Either way, a colour safe shampoo and cooler water will stretch it further than the box promises.
Application is the usual permanent routine. Mix, section, work root to tip, leave for the stated time, rinse until the water runs clear. With reds it pays to rinse for longer than feels necessary, because leftover pigment is what stains a pillowcase on the first night.
For anyone wanting a red with depth in it rather than a bright fashion shade.
We list the full INCI where the brand supplies it. For this one it is not on file yet, so the pack is the reliable source. If you need to check an ingredient before you buy, message us and we will read it off the bottle.
- 24-hour delivery
- Every brand we carry ships within 24 hours, not just the hero lines. Order before 2pm and it leaves the same working day.
- Free over £40
- UK delivery is free on orders over £40. Below that it is a flat rate, shown at checkout before you pay.
- Tracking
- You get a tracking link by email the moment it is picked up.
- 30 days
- Send anything unopened back within 30 days for a full refund. No explanation needed.
- Opened it and it is wrong for your hair?
- Tell us what happened. Curl products are hard to judge from a photo, and we would rather swap it than have you stuck with it.
- We price match
- Find it cheaper somewhere else and we will match the price.
Application tips
Gloves, an old towel and something over the sink. Red and violet pigments stain, so barrier cream along the hairline is worth the minute. Allergy alert test first, as the leaflet directs.
Apply to dry hair in sections, roots first if you are going darker, mid-lengths first if you are refreshing an existing burgundy. Rinse in cool water until the run-off loses its colour, and condition before you dry.
Results
Deep burgundy with a cool violet lean rather than an orange one, which keeps it looking expensive instead of brassy.
In low light it reads almost brown, then throws red when the sun catches it. The gloss is high, the tone even, and it holds its saturation for weeks before it starts to soften.
Composition
The full INCI is printed on the pack. We publish it here as soon as the brand supplies it, and we will read it off the bottle for you if you ask.
Reviews
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