L'Oréal Préférence 11.11 Ultra-Light Cool Crystal Blonde Permanent Hair Colour for Fade-Defying Shine Kit
11.11 is the coldest blonde on the Préférence chart.
The double figure is doing real work. It signals a heavy dose of cool pigment aimed squarely at the yellow and orange that surface whenever light hair is lifted. What you get is an icy, near white blonde rather than a buttery one, and it stays that way for up to eight weeks instead of drifting warm after a few washes.
Permanent, mixed and applied at home, with the shine treatment included in the kit. Worth saying plainly: an ultra light shade needs a light base to land as shown. On darker hair it will lift, but not to crystal.
Mixing is straightforward and the timing is on the leaflet. Do the allergy alert test 48 hours before the day you plan to colour, whether or not you have used the range before.
COLORANT GEL: Aqua / Water, Alcohol Denat., PEG-4 Rapeseedamide, Glyceryl Lauryl Ether, Deceth-3, Propylene Glycol, Laureth-5 Carboxylic Acid, Ethanolamine, Dipropylene Glycol, Hexylene Glycol, Ammonium Hydroxide, Poloxamer 338, Oleyl Alcohol, 2, 4-Diaminophenoxyethanol HCl, m-Aminophenol, Sodium Metabisulfite, 6-Hydroxyindole, Toluene-2, 5-Diamine, Resorcinol, EDTA, Erythorbic Acid, Parfum / Fragrance
- 24-hour delivery
- Every brand we carry ships within 24 hours, not just the hero lines. Order before 2pm and it leaves the same working day.
- Free over £40
- UK delivery is free on orders over £40. Below that it is a flat rate, shown at checkout before you pay.
- Tracking
- You get a tracking link by email the moment it is picked up.
- 30 days
- Send anything unopened back within 30 days for a full refund. No explanation needed.
- Opened it and it is wrong for your hair?
- Tell us what happened. Curl products are hard to judge from a photo, and we would rather swap it than have you stuck with it.
- We price match
- Find it cheaper somewhere else and we will match the price.
Application tips
Set aside a clear hour and put an old towel round your shoulders. Book in the leaflet's allergy alert test ahead of the day itself.
Work on dry, unwashed hair in four quarters, applying to the roots first and drawing the colour down last. Barrier cream at the hairline keeps the mess contained. Wash it all out until the run-off is colourless, then use the conditioner in the kit.
Results
This lands at the icy end of blonde, with the brass held down rather than left to creep back through.
The tone is cool and bright, the surface glossy, and the overall look reads closer to a salon toner than a box shade. Colour stays saturated through weeks of washing instead of fading into a dull, sandy version of itself.
Composition
Full ingredients list
COLORANT GEL: Aqua / Water, Alcohol Denat., PEG-4 Rapeseedamide, Glyceryl Lauryl Ether, Deceth-3, Propylene Glycol, Laureth-5 Carboxylic Acid, Ethanolamine, Dipropylene Glycol, Hexylene Glycol, Ammonium Hydroxide, Poloxamer 338, Oleyl Alcohol, 2, 4-Diaminophenoxyethanol HCl, m-Aminophenol, Sodium Metabisulfite, 6-Hydroxyindole, Toluene-2, 5-Diamine, Resorcinol, EDTA, Erythorbic Acid, Parfum / Fragrance
Reviews
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