L'Oréal Préférence 10.21 Very Very Light Pearl Blonde | Fade-Defying Luminous Permanent Hair Colour for At-Home Use
10.21 is about as light as a box colour goes, and the .21 is doing the important work. That is the pearl and ash sitting in the shade, and it is what stops a very light blonde turning yellow the way an unmodified one will.
Preference is built around fade resistance. The high-resistance dyes hold the shade for up to eight weeks, so the colour stays cool and clean through a couple of months of washing instead of drifting warm after three.
The finish is glossy rather than matte, thanks to the Elixir in the kit, and that makes a real difference on very light blonde where hair can otherwise look dry even when it is in good shape.
Permanent, done at home. For anyone chasing a cool, pale blonde and tired of toning it back every fortnight.
We list the full INCI where the brand supplies it. For this one it is not on file yet, so the pack is the reliable source. If you need to check an ingredient before you buy, message us and we will read it off the bottle.
- 24-hour delivery
- Every brand we carry ships within 24 hours, not just the hero lines. Order before 2pm and it leaves the same working day.
- Free over £40
- UK delivery is free on orders over £40. Below that it is a flat rate, shown at checkout before you pay.
- Tracking
- You get a tracking link by email the moment it is picked up.
- 30 days
- Send anything unopened back within 30 days for a full refund. No explanation needed.
- Opened it and it is wrong for your hair?
- Tell us what happened. Curl products are hard to judge from a photo, and we would rather swap it than have you stuck with it.
- We price match
- Find it cheaper somewhere else and we will match the price.
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