L'Oréal Préférence 1 Black Fade-Defying High-Shine Permanent Hair Colour for Salon-Quality At-Home Results
Black is the shade that shows every mistake. Patchy roots, a warm cast where you wanted flat depth, a finish that goes dull by the third wash. Préférence 1 Black is built around that problem: permanent, heavily pigmented, and formulated to hold its tone for up to eight weeks rather than sliding towards brown.
The High Shine Elixir mixes into the colour before you apply it, so the gloss is part of the deposit instead of a rinse added afterwards. That is what keeps the result from reading as the flat, matte black a lot of home dye leaves. Grey coverage runs to 100%, including the coarse wiry ones along the parting that usually resist.
One practical note on black. It is the shade with the least margin for a rushed application, because any patch you miss shows up as a lighter stripe rather than blending away. Take the extra five minutes over the sectioning and the back of the head.
Suits anyone going for a true jet black or a deeper midnight tone, on natural or previously coloured hair. Work in sections, root to tip, and stick to the timing on the leaflet.
We list the full INCI where the brand supplies it. For this one it is not on file yet, so the pack is the reliable source. If you need to check an ingredient before you buy, message us and we will read it off the bottle.
- 24-hour delivery
- Every brand we carry ships within 24 hours, not just the hero lines. Order before 2pm and it leaves the same working day.
- Free over £40
- UK delivery is free on orders over £40. Below that it is a flat rate, shown at checkout before you pay.
- Tracking
- You get a tracking link by email the moment it is picked up.
- 30 days
- Send anything unopened back within 30 days for a full refund. No explanation needed.
- Opened it and it is wrong for your hair?
- Tell us what happened. Curl products are hard to judge from a photo, and we would rather swap it than have you stuck with it.
- We price match
- Find it cheaper somewhere else and we will match the price.