Bigen

Bigen Gentle Cream Colour - Long-Lasting, Vibrant Permanent Hair Dye for All Hair Types

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Ammonia is what gives most permanent colour its smell and a fair share of its sting. Bigen leave it out of the Gentle Cream Colour, which makes the process easier on the scalp without giving up any of the permanence.

Grey goes completely, all the way to full coverage, and the shade holds for weeks instead of washing down after a fortnight. Argan and olive oil are worked into the cream, so hair comes out of the process feeling soft rather than squeaky.

Being a cream rather than a liquid, it goes on where you put it and stays there while it develops. The range runs the full shade card, so matching an existing colour is a case of picking the number instead of mixing your own.

Suits every hair type. Worth considering if you colour at home regularly and want something kinder on the scalp between applications.

Application tips

Patch test two days beforehand, and wear the gloves. Section the hair into four, then apply along each parting with the nozzle before combing the cream out through the lengths. Roots want the colour first because they develop slowest.

Run a little balm along the hairline to keep the skin clean. Rinse until the water runs clear, then follow with a conditioner.

Results

Grey goes completely rather than lightening a shade, and the colour reads even from root to end instead of banding. The shade holds for weeks before it starts to soften, and hair comes out of the process feeling conditioned rather than roughed up. The scalp stays comfortable through the development, which is the practical case for leaving ammonia out.

Composition

Ammonia-free
Argan Oil
Worked into the cream so hair feels soft rather than squeaky afterwards
Olive Oil
Adds richness through the colouring process, leaving the lengths smoother
Full ingredients list

Aqua, Cetearyl Alcohol, Ethanolamine, Steareth-21, p-Phenylenediamine, Resorcinol, m-Aminophenol, 2, 4-Diaminophenoxyethanol HCl, Toluene-2, 5-Diamine Sulfate, Oleth-2, Glyceryl Stearate, Argania Spinosa Kernel Oil, Olea Europaea (Olive) Fruit Oil, Hydrolyzed Wheat Protein, Amodimethicone, Sodium Metabisulfite, Tetrasodium EDTA, Ascorbic Acid, Parfum, Carbomer, Sodium Ascorbate, Trideceth-12, Cetrimonium Chloride, Sodium Hydroxide, Ammonium Lauryl Sulfate, Pentasodium Pentetate, Potassium Carbonate, PEG-12 Dimethicone, Hydrogen Peroxide (in developer)

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