Bigen

Bigen EZ Colour Permanent Hair Dye - Natural Grey Coverage for Men, All Shades

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Ten minutes of development time is the whole pitch here, and for a lot of men that is the difference between colouring the grey and leaving it alone. Bigen EZ Colour is built around a short processing window and a cream thick enough that it will not run down the back of your neck while it works.

It is ammonia free, so there is less of the smell and scalp sting that puts people off home colour in the first place. Coverage is proper coverage too, taking the grey into your natural tone rather than leaving it faintly visible underneath the new shade.

The range includes Natural Black, Dark Brown and Medium Brown among the shades, which handles most natural hair colours without any mixing. Straightforward enough to do at the bathroom mirror on a weeknight.

Application tips

Do the patch test the pack asks for, at least two days ahead, every single time. On the day, work on dry unwashed hair, since a day of natural oil on the scalp is a help rather than a problem.

Gloves on, comb the colour through from the roots, and give the temples and hairline extra attention because that is where grey shows first. Time it from the last section applied, then rinse until the water runs clear.

Results

Grey disappears into the surrounding colour instead of sitting a shade lighter underneath it. The finish reads as hair colour rather than as dye, which comes down to tone matching more than covering. Because the cream stays where it is put, edges stay tidy and nothing drifts onto the neck. The result holds through washing rather than fading out within a fortnight.

Composition

Ammonia-free
Full ingredients list

Water, Stearyl Alcohol, Cetyl Alcohol, p-Phenylenediamine, Resorcinol, Ammonium Hydroxide, m-Aminophenol, Steartrimonium Chloride, Isopropyl Alcohol, Sodium Sulfite, p-Aminophenol, Ascorbic Acid, Fragrance, EDTA, Butyloctanol, Polysorbate 20, Taurine

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