As I Am Twist Defining Cream for Hydrated, Defined Curls & Twists 16 oz
The 16 oz tub is the one to buy if twist-outs are your normal routine rather than a weekend thing. A full head of twists on dense, coily hair goes through cream quickly, and the smaller jar disappears in a few wash days.
Same formula either way. It is a rich styling cream for coily and curly textures, thick enough to hold a twist or a flat twist while it dries, and moisturising enough that the hair is not fighting dryness from inside the style.
- Defines twists, coils and wash-and-gos with lasting separation
- Keeps moisture in the hair through several days of wear
- Controls frizz, so a take-down still looks intentional on day three
- Leaves the hair soft and supple rather than coated
Section damp hair, coat each section root to end, then twist and dry completely before taking it down. Rushing the drying is the single most common reason a twist-out comes out fluffy instead of defined.
We list the full INCI where the brand supplies it. For this one it is not on file yet, so the pack is the reliable source. If you need to check an ingredient before you buy, message us and we will read it off the bottle.
- 24-hour delivery
- Every brand we carry ships within 24 hours, not just the hero lines. Order before 2pm and it leaves the same working day.
- Free over £40
- UK delivery is free on orders over £40. Below that it is a flat rate, shown at checkout before you pay.
- Tracking
- You get a tracking link by email the moment it is picked up.
- 30 days
- Send anything unopened back within 30 days for a full refund. No explanation needed.
- Opened it and it is wrong for your hair?
- Tell us what happened. Curl products are hard to judge from a photo, and we would rather swap it than have you stuck with it.
- We price match
- Find it cheaper somewhere else and we will match the price.
Application tips
At this size you can afford to be generous, which matters because thin coverage is the usual reason a twist-out comes down undefined.
Work on damp hair in small parts. Smooth, do not rake. Twist, coil or braid each section as you finish it, then leave everything to dry properly before separating. Rushing the drying stage is what causes frizz.
Results
Definition holds for three or four days on twist-outs and wash and gos alike.
The finish is soft and touchable rather than crisp, so there is no cast to break. Hair keeps its moisture between wash days instead of going dry by the second morning. On thicker or longer hair the tub covers several full styling sessions.
Composition
The full INCI is printed on the pack. We publish it here as soon as the brand supplies it, and we will read it off the bottle for you if you ask.
