As I Am So Much Moisture Hydrating Lotion for Dry, Curly & Coily Hair 8 Oz
A hydrating lotion sits lighter than a butter and heavier than a spray, which makes it the sensible middle option when your curls drink everything you give them and still feel rough by the afternoon.
As I Am built So Much Moisture for hair that reads as thirsty: coils and curls that go brittle at the ends, frizz up in the damp, and lose definition within hours of styling. The lotion goes onto damp hair and gives you slip while you work, then softens as it dries rather than setting hard. Because it pours rather than scoops, it spreads through dense sections without you having to fight it in.
Dry, curly and coily textures get the most out of it, and the 8 Oz bottle is a reasonable size for daily use rather than a wash-day-only product. Work it in section by section on damp hair, then style however you normally would.
Aqua/Water/Eau, Glycerin, Butyrospermum Parkii (Shea) Butter, Cocos Nucifera (Coconut) Oil, Cetearyl Alcohol, Glyceryl Stearate, PEG-100 Stearate, Ricinus Communis (Castor) Seed Oil, Cetrimonium Chloride, Panthenol, Tocopheryl Acetate, Phytosterols, Serenoa Serrulata Fruit Extract, Beta-Sitosterol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Equisetum Hiemale Extract, Urtica Dioica (Nettle) Extract, Phenoxyethanol, Ethylhexylglycerin, Parfum/Fragrance, Limonene, Linalool. (Please refer to product packaging for the most accurate and up-to-date ingredients list.)
- 24-hour delivery
- Every brand we carry ships within 24 hours, not just the hero lines. Order before 2pm and it leaves the same working day.
- Free over £40
- UK delivery is free on orders over £40. Below that it is a flat rate, shown at checkout before you pay.
- Tracking
- You get a tracking link by email the moment it is picked up.
- 30 days
- Send anything unopened back within 30 days for a full refund. No explanation needed.
- Opened it and it is wrong for your hair?
- Tell us what happened. Curl products are hard to judge from a photo, and we would rather swap it than have you stuck with it.
- We price match
- Find it cheaper somewhere else and we will match the price.
Application tips
A lotion spreads much further than a cream, so start with a two pence sized amount per section and add only if it disappears.
Damp hair, mid lengths and ends first, roots last. Rake with the fingers rather than a comb. It can go under a gel on wash day, or straight onto dry hair midweek to soften what is already there.
Results
Dry, thirsty strands go soft within a minute and stay that way, with the curl reading fuller rather than stringy.
It never feels greasy or heavy at the root, so finer curls keep their lift, and frizz stays flat. On coilier textures it works better as a base than a finisher, because there is no hold in it at all.
Composition
Full ingredients list
Aqua/Water/Eau, Glycerin, Butyrospermum Parkii (Shea) Butter, Cocos Nucifera (Coconut) Oil, Cetearyl Alcohol, Glyceryl Stearate, PEG-100 Stearate, Ricinus Communis (Castor) Seed Oil, Cetrimonium Chloride, Panthenol, Tocopheryl Acetate, Phytosterols, Serenoa Serrulata Fruit Extract, Beta-Sitosterol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Equisetum Hiemale Extract, Urtica Dioica (Nettle) Extract, Phenoxyethanol, Ethylhexylglycerin, Parfum/Fragrance, Limonene, Linalool. (Please refer to product packaging for the most accurate and up-to-date ingredients list.)
Reviews
Complete the ritual.
