As I Am

As I Am Rosemary Shampoo Hair Growth & Scalp Health for Curly, Coily & Wavy Hair 237ml/8.01 oz

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Rosemary has become the most talked-about ingredient in hair care, and a fair amount of that talk runs ahead of what the evidence supports. What a rosemary shampoo can honestly offer is a clean, comfortable scalp and hair that breaks less, and that is worth having on its own terms.

This is a 237ml (8.01 oz) bottle from As I Am, built on rosemary with biotin in the formula. It purifies the scalp, taking product build-up and everyday grime off without stripping moisture out of the lengths, and it leaves a fresh herbal scent behind.

For textured hair that is worth more than it sounds. A scalp buried under weeks of oil and butter is not a comfortable one, and washing it properly is the part of the routine most people cut short.

Suits curly, coily and wavy textures. Use it as the regular cleanser and follow with a conditioner or a deep treatment.

Application tips

Work this in at the roots and let gravity do the lengths.

Massage for a full minute rather than rushing it, because the point of it is the scalp and a ten second scrub does nothing. Rinse, then decide whether a second wash is needed by how the hair squeaks between your fingers. Conditioner goes on before hair starts drying.

Results

No tight, stripped feeling afterwards, which is what a harsh wash normally leaves behind.

Product build up goes, including at the hairline where it collects. Hair keeps enough moisture to comb through, and feels firmer than it did going in. The herbal scent survives the rinse and stays in the dry hair.

Composition

Rosemary
Gives the wash its clean herbal scent and a fresh scalp feel
Biotin
Works on the strand side, so hair feels less fragile under a comb

The full INCI is printed on the pack. We publish it here as soon as the brand supplies it, and we will read it off the bottle for you if you ask.

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