As I Am Long & Luxe GroYogurt Leave-in Conditioner 8 oz
GroYogurt is named for the texture, which is worth knowing before you buy. It is a thick, whipped leave-in rather than a lotion or a spray, closer to a yogurt than to a cream, and it behaves differently on the hand and on the hair.
That density is useful on textured hair. A small amount spreads across a whole section, coats the strand properly and stays put, so damp hair holds its moisture through to the next wash rather than going dry overnight.
- Leave-in for coily, curly and wavy hair
- Thick enough to define without a separate styler on softer patterns
- Sits without heavy residue, so roots stay comfortable
- 8 oz jar, and a little goes a long way
Apply to damp hair in sections, smooth down each length, then style or leave it. Part of the Long & Luxe line, which is built around keeping the length you have.
Aqua/Water/Eau, Glycerin, Aloe Barbadensis Leaf Juice, Citric Acid, Sodium Benzoate, Potassium Sorbate
- 24-hour delivery
- Every brand we carry ships within 24 hours, not just the hero lines. Order before 2pm and it leaves the same working day.
- Free over £40
- UK delivery is free on orders over £40. Below that it is a flat rate, shown at checkout before you pay.
- Tracking
- You get a tracking link by email the moment it is picked up.
- 30 days
- Send anything unopened back within 30 days for a full refund. No explanation needed.
- Opened it and it is wrong for your hair?
- Tell us what happened. Curl products are hard to judge from a photo, and we would rather swap it than have you stuck with it.
- We price match
- Find it cheaper somewhere else and we will match the price.
Application tips
Scoop rather than squeeze. The texture holds its shape on your fingers, which is the whole point of a whipped format.
On damp hair, take a fingertip's worth per section and press it down the length rather than raking it through. Build up in thin layers if you need more. Re-wet any section that goes on patchy before you move on.
Results
A little of this reads as a lot on the strand. Hair feels padded rather than slick, with a matte softness instead of shine.
Curls sit heavier and hang longer, which suits anyone chasing length over volume. Detangling the next morning takes a fraction of the time it would on bare hair, and there is no flaking when you separate a twist-out.
Composition
Full ingredients list
Aqua/Water/Eau, Glycerin, Aloe Barbadensis Leaf Juice, Citric Acid, Sodium Benzoate, Potassium Sorbate
