As I Am Double Butter Rich Moisturiser for Deep Hydration & Curl Definition 8oz
Shea and cocoa butter are a deliberate pairing.
Shea is soft and sinks in. Cocoa is harder and firms up slightly as it cools, which is what gives this moisturiser its staying power on the strand. Together they make a cream that hydrates and seals in the same pass. That matters most on hair that is dry and brittle rather than merely undefined. The 8oz jar is thick, and you use it on damp hair where it can lock water in, not on dry hair where it only coats. Curl definition comes along with it, but the moisture is the reason to buy it.
Scoop a little, warm it in your palms until it loosens, then work it through sectioned damp hair from the ends upward. Follow with a gel if you want hold. Made for curly, coily and kinky textures that dry out within a day of washing.
We list the full INCI where the brand supplies it. For this one it is not on file yet, so the pack is the reliable source. If you need to check an ingredient before you buy, message us and we will read it off the bottle.
- 24-hour delivery
- Every brand we carry ships within 24 hours, not just the hero lines. Order before 2pm and it leaves the same working day.
- Free over £40
- UK delivery is free on orders over £40. Below that it is a flat rate, shown at checkout before you pay.
- Tracking
- You get a tracking link by email the moment it is picked up.
- 30 days
- Send anything unopened back within 30 days for a full refund. No explanation needed.
- Opened it and it is wrong for your hair?
- Tell us what happened. Curl products are hard to judge from a photo, and we would rather swap it than have you stuck with it.
- We price match
- Find it cheaper somewhere else and we will match the price.
Application tips
Damp hair, always. This is thick, and on dry hair it sits on the surface and turns white as it dries.
Scoop, warm it between the palms, then smooth over a section and rake through. Follow with a twist out, a braid out or a wash and go.
Fine and wavy hair should stay well clear of the roots, since there is real weight in it.
Results
Dry, brittle strands turn pliable, and coils that were snapping while you parted them start to give instead.
Definition holds for days rather than hours, and the finish stays soft to touch instead of stiff. Frizz keeps down as the hair dries. On thick, coarse textures it is one of the few creams heavy enough to be felt, and the 8oz jar goes further than the size suggests.
Composition
The full INCI is printed on the pack. We publish it here as soon as the brand supplies it, and we will read it off the bottle for you if you ask.