African Pride Moisture Miracle Shampoo 12oz
Coconut oil goes into the strand rather than sitting on top of it, and honey holds water in behind it. That pairing is why a shampoo which genuinely cleans still leaves coils soft at the end of it.
This is a proper shampoo rather than a co-wash, which is worth knowing if you have got used to low-foam cleansing. It lathers, it rinses out clean, and it lifts dirt and product build-up without taking the hair's own oils along too. That balance is what most curly-hair shampoos are trying and failing to strike.
Use a generous amount on wet hair, work it into a lather, rinse, and repeat if the hair still feels coated. Follow with the matching Moisture Miracle Nourish and Restore Conditioner if you have it.
The 12oz bottle sits comfortably in the 2a to 3c range.
Aqua (Water), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Cocamide DEA, Glycol Distearate, Cocamidopropyl Hydroxysultaine, Parfum (Fragrance), Cocos Nucifera (Coconut) Oil, Mel (Honey) Extract, Butyrospermum Parkii (Shea) Butter, Aloe Barbadensis Leaf Juice, PEG-7 Glyceryl Cocoate, Polyquaternium-10, Glycerin, PEG-120 Methyl Glucose Dioleate, Disodium EDTA, Citric Acid, Sodium Chloride, Guar Hydroxypropyltrimonium Chloride, Benzophenone-4, Tocopheryl Acetate, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate, Benzyl Alcohol, Hexyl Cinnamal, Limonene, Linalool
- 24-hour delivery
- Every brand we carry ships within 24 hours, not just the hero lines. Order before 2pm and it leaves the same working day.
- Free over £40
- UK delivery is free on orders over £40. Below that it is a flat rate, shown at checkout before you pay.
- Tracking
- You get a tracking link by email the moment it is picked up.
- 30 days
- Send anything unopened back within 30 days for a full refund. No explanation needed.
- Opened it and it is wrong for your hair?
- Tell us what happened. Curl products are hard to judge from a photo, and we would rather swap it than have you stuck with it.
- We price match
- Find it cheaper somewhere else and we will match the price.
Application tips
Soak the hair first. Shampoo on half-wet hair sits in patches and never lathers properly. Once it is running wet, work a generous amount along the scalp in rows, then let the lather travel down the lengths on its own as you rinse rather than scrubbing the ends. Repeat if the hair still feels coated. Nourish and Restore Conditioner is the next step.
Results
Dirt, sweat and the residue from a week of styling come away, and the oils your hair made itself largely stay. That balance is what stops the squeak. Honey and coconut oil work through the lather, so the hair is already softening while it is being cleaned, and it dries with a shine rather than the dull, roughed-up look a harsh wash leaves.
Composition
- Honey
- Holds hydration in the strand through the wash and the rinse
- Coconut Oil
- Conditions as the lather cleans, so curls dry soft not dull
Full ingredients list
Aqua (Water), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Cocamide DEA, Glycol Distearate, Cocamidopropyl Hydroxysultaine, Parfum (Fragrance), Cocos Nucifera (Coconut) Oil, Mel (Honey) Extract, Butyrospermum Parkii (Shea) Butter, Aloe Barbadensis Leaf Juice, PEG-7 Glyceryl Cocoate, Polyquaternium-10, Glycerin, PEG-120 Methyl Glucose Dioleate, Disodium EDTA, Citric Acid, Sodium Chloride, Guar Hydroxypropyltrimonium Chloride, Benzophenone-4, Tocopheryl Acetate, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate, Benzyl Alcohol, Hexyl Cinnamal, Limonene, Linalool
