African Pride Moisture Miracle Heat Activated Masque 340g
Clarifying and conditioning usually pull in opposite directions. Anything that strips build-up tends to leave hair squeaky and dry, and anything rich enough to fix the dryness puts a layer straight back on. African Pride get around that here by pairing Moroccan red clay with shea butter in the same masque.
The clay lifts impurities and product residue out of the hair. The shea replaces the moisture and strengthens the strand while it does. Heat is what activates the whole thing, so this is not a five minute job.
Red clay is worth a word on its own. It works by binding to whatever is sitting on the hair and lifting it away when you rinse, a gentler mechanism than a clarifying shampoo, and it leaves less of that stripped feeling behind.
The method matters more than usual:
- Section clean, wet hair before you start
- Apply generously from root to ends
- Cover with a plastic cap and sit under a hooded dryer for up to fifteen minutes
- Or use a cap and a warm towel and give it up to thirty minutes
340g, and made for coils and curls that need soft and clean at the same time. It suits textures across the 2a to 3c range.
Water (Aqua), Glycerin, Cetearyl Alcohol, Butyrospermum Parkii (Shea) Butter, Cocos Nucifera (Coconut) Oil, Behenyl Alcohol, Behentrimonium Chloride, Vitis Vinifera (Grape) Seed Oil, Rhassoul (Moroccan) Clay, Cetrimonium Chloride, Ricinus Communis (Castor) Seed Oil, Tocopherol (Vitamin E), PEG-12 Dimethicone, Theobroma Cacao (Cocoa) Seed Powder, Amodimethicone, Stearalkonium Chloride, Phenyl Trimethicone, Cyclopentasiloxane, Citric Acid, Triethanolamine, Caramel, Dimethicone, Trideceth-12, Phenoxyethanol, Ethylhexylglycerin, Polysorbate 20, PEG-40 Hydrogenated Castor Oil, Fragrance (Parfum), Amyl Cinnamal, Citronellol, Coumarin, Linalool
- 24-hour delivery
- Every brand we carry ships within 24 hours, not just the hero lines. Order before 2pm and it leaves the same working day.
- Free over £40
- UK delivery is free on orders over £40. Below that it is a flat rate, shown at checkout before you pay.
- Tracking
- You get a tracking link by email the moment it is picked up.
- 30 days
- Send anything unopened back within 30 days for a full refund. No explanation needed.
- Opened it and it is wrong for your hair?
- Tell us what happened. Curl products are hard to judge from a photo, and we would rather swap it than have you stuck with it.
- We price match
- Find it cheaper somewhere else and we will match the price.
Application tips
Shampoo first, then work on hair that is still wet and split into four. Coat each section root to ends, and be generous, because clay spread thin will not lift much. Cap it. Fifteen minutes under a hooded dryer, or half an hour under a cap and a warm towel if you have no dryer. Set a timer rather than guessing, because clay that dries on the hair is harder to rinse than clay that stays damp. Rinse until the water runs clear.
Results
Two jobs in one wash. The red clay draws out product residue that has built up over weeks of butters and gels, and the shea butter puts moisture back before the hair has a chance to feel stripped. Curls come out cleaner at the root, softer down the length, and easier to part. The strand handles combing better afterwards, so less snaps off. Product that had stopped working starts registering again, which is usually a build-up problem rather than a formula one.
Composition
- Moroccan Red Clay
- Binds to product build-up and lifts it out on rinsing
- Shea Butter
- Replaces the moisture the clay removes, so hair never feels stripped
Full ingredients list
Water (Aqua), Glycerin, Cetearyl Alcohol, Butyrospermum Parkii (Shea) Butter, Cocos Nucifera (Coconut) Oil, Behenyl Alcohol, Behentrimonium Chloride, Vitis Vinifera (Grape) Seed Oil, Rhassoul (Moroccan) Clay, Cetrimonium Chloride, Ricinus Communis (Castor) Seed Oil, Tocopherol (Vitamin E), PEG-12 Dimethicone, Theobroma Cacao (Cocoa) Seed Powder, Amodimethicone, Stearalkonium Chloride, Phenyl Trimethicone, Cyclopentasiloxane, Citric Acid, Triethanolamine, Caramel, Dimethicone, Trideceth-12, Phenoxyethanol, Ethylhexylglycerin, Polysorbate 20, PEG-40 Hydrogenated Castor Oil, Fragrance (Parfum), Amyl Cinnamal, Citronellol, Coumarin, Linalool
