
VO5 Firm Hold Styling Gel for Long-lasting Control for All Hair Types 200 ml / 6.76 oz
A firm hold gel is a blunt instrument, and that is exactly what some styles need. When you want a shape to stay where you left it through a long day, VO5 Firm Hold does the holding without the flaking or the sticky residue that puts people off gels in the first place.
It goes on wet, sets as it dries, and keeps sculpted, slicked or defined shapes in place. The finish has shine to it rather than a matte look, so hair reads polished rather than dry, and it washes out cleanly, which matters if you are using it daily. The 200 ml tube is the standard size.
It works across hair types, though the firmer the hold, the more it suits shorter cuts and defined styles. On textured hair it will hold a slick back or tidy edges. If you want movement left in, this is not the one to pick.
Aqua, PVP, Carbomer, Triethanolamine, PEG-40 Hydrogenated Castor Oil, Parfum, Phenoxyethanol, Methylparaben, Propylparaben, Disodium EDTA, Limonene, Linalool, Hexyl Cinnamal, Citronellol
- 24-hour delivery
- Every brand we carry ships within 24 hours, not just the hero lines. Order before 2pm and it leaves the same working day.
- Free over £40
- UK delivery is free on orders over £40. Below that it is a flat rate, shown at checkout before you pay.
- Tracking
- You get a tracking link by email the moment it is picked up.
- 30 days
- Send anything unopened back within 30 days for a full refund. No explanation needed.
- Opened it and it is wrong for your hair?
- Tell us what happened. Curl products are hard to judge from a photo, and we would rather swap it than have you stuck with it.
- We price match
- Find it cheaper somewhere else and we will match the price.
Application tips
Start with a blob the size of a five pence piece and add more only if the style asks for it. Too much gel is what causes white flakes later.
Damp hair takes it best. Rake it through with your fingers, comb the shape you want, and leave it alone while it dries. For a sharper finish, a hairdryer on low while the gel is still wet locks it faster.
Results
Firm sits in the middle of the VO5 gel range, under the mega hold version. It keeps a side parting, a quiff or a slicked back shape in place through a working day without turning the hair to plastic.
Movement is still there if you want it. The hold breaks down gradually rather than collapsing all at once, and it washes out with a normal shampoo.
Composition
Full ingredients list
Aqua, PVP, Carbomer, Triethanolamine, PEG-40 Hydrogenated Castor Oil, Parfum, Phenoxyethanol, Methylparaben, Propylparaben, Disodium EDTA, Limonene, Linalool, Hexyl Cinnamal, Citronellol