L'Oréal Professionnel Serié Expert Silver Shampoo Neutralises Yellow Tones & Brightens for Grey, White, or Blonde Hair 1500 ml/50.72 oz
Salons buy the 1500 ml because purple shampoo gets used constantly and the small bottles disappear.
At home it makes sense for a different reason: if your hair is fully grey, white or pale blonde, this is not an occasional product, it is most of your washes.
The formula is the same violet-pigmented Silver shampoo from L'Oréal Professionnel's Série Expert range, with magnesium included to look after the fibre while the pigment neutralises yellow reflections. Colour theory does the actual work. Violet sits opposite yellow, so applying one cancels the other and the hair reads cool and clear again.
Most people alternate it with a non-toning shampoo rather than using it every wash, which is where a bottle this size stretches a long way. Pump it into wet hair, distribute evenly, and rinse after a minute or two. Suits grey, white and light blonde hair, natural or salon-lifted, and anyone maintaining a cool blonde between appointments.
We list the full INCI where the brand supplies it. For this one it is not on file yet, so the pack is the reliable source. If you need to check an ingredient before you buy, message us and we will read it off the bottle.
- 24-hour delivery
- Every brand we carry ships within 24 hours, not just the hero lines. Order before 2pm and it leaves the same working day.
- Free over £40
- UK delivery is free on orders over £40. Below that it is a flat rate, shown at checkout before you pay.
- Tracking
- You get a tracking link by email the moment it is picked up.
- 30 days
- Send anything unopened back within 30 days for a full refund. No explanation needed.
- Opened it and it is wrong for your hair?
- Tell us what happened. Curl products are hard to judge from a photo, and we would rather swap it than have you stuck with it.
- We price match
- Find it cheaper somewhere else and we will match the price.