L'Oréal Préférence 5.3 Light Golden Brown Luminous, Fade-Defying Permanent Hair Colour for At-Home Use
If neutral browns leave you looking washed out, a golden brown is usually the fix. 5.3 sits at the same depth as a standard light brown but carries a warm gold reflect, which lifts the colour against pale and olive skin tones alike.
- Warm golden brown with multi dimensional tone rather than a flat block
- 100% grey coverage on a permanent application
- Up to 8 weeks of colour before the fade shows
- Shine treatment supplied in the kit
Gold reflects fade before the base does, so this is a shade that goes cooler over time rather than brassier. That makes it low maintenance between colours. Keep the water cooler when you wash and the warmth stays put for longer.
One caution worth stating. Gold reflects can grab on porous ends, so if your lengths have been coloured before, apply to the roots first and pull the colour through for the last few minutes only.
We list the full INCI where the brand supplies it. For this one it is not on file yet, so the pack is the reliable source. If you need to check an ingredient before you buy, message us and we will read it off the bottle.
- 24-hour delivery
- Every brand we carry ships within 24 hours, not just the hero lines. Order before 2pm and it leaves the same working day.
- Free over £40
- UK delivery is free on orders over £40. Below that it is a flat rate, shown at checkout before you pay.
- Tracking
- You get a tracking link by email the moment it is picked up.
- 30 days
- Send anything unopened back within 30 days for a full refund. No explanation needed.
- Opened it and it is wrong for your hair?
- Tell us what happened. Curl products are hard to judge from a photo, and we would rather swap it than have you stuck with it.
- We price match
- Find it cheaper somewhere else and we will match the price.